6
Spearheaded the joint R&Dproduct compliance task force that put pH Perfect ® technology on the US fer?liser market

Enhancing brand reputation and cultivating clients by owning science

Embed Size (px)

Citation preview

Page 1: Enhancing brand reputation and cultivating clients by owning science

Spearheaded  the  joint  R&D-­‐product  compliance  task  force  that  put  pH  Perfect®  technology  on  the  US  fer?liser  market

Page 2: Enhancing brand reputation and cultivating clients by owning science

Developed  efficacy  reports1  that  got  pH  Perfect  registered  in  Calif.  and  Ore.,  paving  the  way  for  broader  acceptance

1  Excerpts  shown  above  are  the  2tle  page  and  pages  1,  3,  8,  11  and  13  of  the  public,  non-­‐confiden2al  efficacy  report.    

Page 3: Enhancing brand reputation and cultivating clients by owning science

Led  a  team  of  scien?sts  and  communica?on  professionals  that  published  a  white  paper  on  pH2  to  interest  prospects

2  Shown  above  are  all  pages  from  the  white  paper  on  pH.  

Page 4: Enhancing brand reputation and cultivating clients by owning science

Developed  a  series  of  branded  white  papers  and  efficacy  reports3  designed  to  serve  as  sales-­‐funnel  gateways

3  Excerpts  shown  above  are  random  pages  from  the  English  versions  of  addi2onal  white  papers  and  efficacy  reports.  

Page 5: Enhancing brand reputation and cultivating clients by owning science

Translated  the  bulk  of  the  white  papers  and  efficacy  reports  into  nine  different  languages4

4  Excerpts  shown  above  are  pages  from  white  papers  and  efficacy  reports  in  eight  of  the  nine  languages,  excluding  French.    

Page 6: Enhancing brand reputation and cultivating clients by owning science

Produced  a  cross-­‐referen?al  report5  on  the  current  research  into  the  possible  therapeu?c  uses  of  cannabinoids

5  Excerpts  shown  above  are  pages  2,  3,  7,  9,  11,  13,  15  and  18.