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Using social media to manageyour practice’s reputation
Never post medical advice on social media
Don’t tag, post or make reference to patients directly or share information that could compromise their privacy
Don’t post or share content that you haven’t verified as coming from a credible source
Address bad reviews directly with the individual by private message. See it as opportunity to improve your service
Don’t leave social media accounts unmonitored. Individuals who use social media as a way to communicate with you should receive an appropriate response in a reasonable amount of time
Don’t leave data security to chance. Know whether patient information is at risk of exposure to a 3rd party
Talk to Healthbridge about what insights and information you can access from your day-to-day management and claims data: [email protected] © Copyright 2018 Healthbridge
Healthbridge is an innovative technology company providing claims and practice management software to medical practices. The information contained in this document is only a guide and not related to Healthbridge’s core business. Seek out professional advice from a trusted advisor on the legalities of owning and maintaining an online presence or using social media to manage your practice’s reputation.
Social media is a powerful tool to get your practice online and visible to the millions of patients searching for healthcare practitioners and services. If used correctly, you can use social media monitor and manage your practice’s reputation to attract new patients and build loyalty with existing ones. But it’s important to make sure that your practice’s social media activity doesn’t compromise patient privacy or healthcare ethics in place to protect patients and practitioners.
We’ve put together a guide to help you plan and execute your practice’s social media strategy.
DOs DON’Ts
Ensure social media accounts are up-to-date with current practice information
Have a practice-wide social media policy in place
Share content
• from credible sources
• about changes in practiceopening times
• topical health-related news articles& research
Review the consent clause with patients
Connect with patients and colleagues
Regularly review privacy settings and maintain security safeguards to protect patient information and practice data
Encourage patients to leave a review on social media
