MacromillChina Panelbook

Introduction of

Macromill Panel

MISSION: Developing market strategy in China through online surveys

1

How

What

Why

Why we can do this?

How we can do this?

What we can offer?

Top achievements in the undertaking of online surveys in Japan and

Korea.

A dual system of market analysis/research and offline field surveys

utilized in China.

Panels are screened and filtered monthly through online surveys.

Encourage offline survey participants to become a part of the online

survey panel.

By partnership, we have China’s largest panel of highest quality by

testing, screening, and filtering. Thus, we can offer a complete

service including market design and analysis, questionnaire

systems, and offline surveys.

Fact 1:Trap Questions and New AIRs (Automatic Internet Research system)

2

Trap Questions ＊Administer once every six months.

★Check if survey answers come from the same

computer by checking the IP address, computer

model number, computer screen size, etc. to

eliminate repeated surveys by the same person.

★Based on the number of questions, a minimum

time required to answer is set, so that answers that

do not exceed the minimum time required will be

deleted and the panelist will be given a poor rating.

★Verify answers for open ended type questions

and matrix question by a system to indentify

malicious answers and give poor ratings to such

panelists.

★Automatic survey system can handle diversified

logic settings to prevent incorrect answers and

unfilled answers.

Indentify contradictions

in the survey answers

to screen and eliminate

undesirable panelists.

New AIRｓ ＊Conduct for all surveys.

Fact 2: Maintain a high quality panel

3

Many online survey panelists are Sincere and Honest.

For those who are Dishonest, Insincere Panelists Work hard to Find → Eliminate → Never allow to rejoin

In order to maintain the quality of the panel，continue to put effort。

Macromill teams up with marketing companies, to actively take measures, such as screening and

filtering panels, to eliminate all dishonest and insincere panelists.

Examples of Dishonest, Insincere are as below:

・Contradictions in their answers

・Unusually large number of choices are “I have” or “I know”

・Meaningless answers to open ended type questions

Applies for all survey

results.

Fact 3: Assessment of China’s Online Panel

4

Quality Rank

In mainland China, Macromill and

its partners have a panel together

consisting of over 5 million

members(registered number).

For all panels of partner companies,

we only introduce and recommend

panels that are first verified for its

quality and that can be trusted.

Therefore, when predicting the

number of panel size that can be

reused, we tend to be on the

conservative side. But this ensures

that the client will receive a size of

a panel of top quality.

Good

Not-bad

Bad

Macromill

China Company A CompanyＢ

CompanyＣ CompanyＤ CompanyＥ

Company G CompanyＦ

Total：８ Companies

３Comp.

３Comp.

２Comp.

1%

4% 6%

68%

21%

Below 20 years old

20-29 year old

30-39 year old

40-49 years old

Above 50 years old

Age

5

2% 2%

79%

17%

Below 5000 RMB

5000-9999 RMB

10000-14999 RMB

Over 15000 RMB

Monthly

Personal

Income

Panel Demographics

Macromill panel information (High quality panel)

543,210

Total panel size ＊Number of people who answered

questionnaires within the last six months

性別

Major Cities

61%

39%

男性

女性

50353

50170

45911

28264

19276

18979

16295

16839

18733

16399

12377

13735

9489

6431

0 10000 20000 30000 40000 50000 60000

Shanghai

Beijing

Guangzhou

Shenzhen

Chengdu

Wuhan

Hangzhou

Chongqing

Nanjing

Tianjin

Qingdao

Suzhou

Shenyang

Dalian

Male

Female