Upload
connor-ashworth
View
110
Download
0
Embed Size (px)
Citation preview
£5 Entrepreneurial Challenge
Charlotte, Harry, Connor, Eleanor, Charlotte, Tabitha, Kane
Our Aim?
• The Entrepreneurial Challenge first emerged in the US.
• Raise as much money as possible from a £5 starting point within 2 hours
• Stick to the rules of the entrepreneurial challenge – no illegal activity, not allowed to state it is for charity.
• Make use of our learnings over the year – applying methods such as bootstrapping, team work and idea generation
• Give all the proceedings to a charity - 'Rehab Relief Worldwide'
Processes Involved
Idea generation
Planning
Gather materials and set up stall
Go through with event
Initial ideas
• Selling items: Yoghurts, Lemonade, Coffee, Pizza
• Snooker or games evening in college bars
• Auction of donated items
• Holding the library ransom
• Final idea - Face painting for Roses (Didn't need start up financing, materials available)
▸ Testing the face paint designs. Simplistic and quick to paint as many in 2 hours as possible
▸ Created a Facebook event to spread the word about our project
▸ Posting on the event wall to remind people and give more information – location, paint designs etc.
▸ Analysing the Roses timetable to pick the busiest period/location
▸ Chose to set up on the last day before the rugby final by the sports centre.
▸ Games inside the sports hall as well as the rugby final a few hours later.
▸ Lots of customer traffic
Planning
Events Page
Trading stage
▸ Allocated roles to all the team members
▸ Advertising, face painters and money collection (created a work line)
▸ Booked a suitable place to carry out the activity: a stall by the sports center
▸ Painted all of the team members face so that customers could see what it looked like and free visual advertising
“Problems throughout the day
▸ Weather wasn't appropriate for the event planned, got even worse towards the end and ended up finishing earlier than planned
▸ Few people from the Facebook page actually turned up – resorted to pulling in people walking past
▸ Few resources – only had 1 face paint pot
▸ Thought it would be easy to go around the events and carry out the face painting there, however it was too busy to do this
What we learned▸ Asking for donations was successful, although there was no consistency of
donations – ranged from 10p to £3
▸ People who say they are interested or going to come on the event page, don’t always turn up
▸ You can still make a viable amount of profit with minimal or no start up costs
▸ Providing a service seemed a lot more suitable than re-selling products, as it is harder to place a value on a service
• Cut optional expenses • Focus on making money, not (just) saving money • Be smart, not cheap • Use all your resources • Do it in-house • Always negotiate
Weather analysis
Have a banner
Have a wider range of products/services
Create the Facebook
page sooner
What would we do differently
▸ Plan according to the weather and much earlier
▸ Better promotional methods
▸ Offering wristbands, food, other roses event items alongside primary offering
How much did we raise and for who?
▸ £37.82 (including £5)
▸ Charity: Rehab Relief Worldwide
▸ Rehab Relief Worldwide (RRW) is an organization dedicated to supporting rehabilitation professionals (physiotherapists, occupational therapists, support assistants etc.) in volunteer activities in disaster and conflict areas.
▸ RRW have recently been helping those in need in Macedonian Refugee camps, supplying water, clothing and first aid supplies.
▸ As the charity is fairly new, our money will go towards the printing of educational pamphlets for new volunteers.
Was our challenge financially viable?
▸ If we were to instead work for minimum wage for the duration of the challenge, the group would have made £5.30p/h each, totaling £37.10p/h.
▸ Since we raised £37.82 in the hour that we were able to do it, YES!
Thanks!Any questions?