DRON… NURTURING TALENTS

mission Promoting Indigenous art and make it able to compete at the higher leveland help the unprivileged talents to prosper in their field.

vision Create a world beyond books where everyone has the capability to be self employed.

EXECUTIVE SUMMARY

DRONA is an institution belonging to the creative industry.

The institute offers courses of personal interest in the field of art and culture.

Location – Kolkata , West Bengal .

The estimated investment is around Rs. 30,00,000.

The target customers are people above 3 years.

Creating a Platform for new and unprivileged talent.

Organizing exhibition for unrecognized artists .

Production of Documentary and Short Films.

PRODUCTS

TO BEGIN WITH… There will be three basic sections of this company namely

Art, Culture and Entertainment.

To begin with we would promote the rich cultural heritage of Bihar like Madhubani painting; folk dances namely Jhumri, Kajri and folk songs.

Through short films and theatre we would draw the attention of the youth towards the great history and along with it the people towards contemporary problems of society.

SWOT ANALYSISSTRENGTH: Offering a Platform for new and unprivileged talent. Diversity of art and culture under one building. Global reach. Courses of personal interest.

WEAKNESS: Infant company.

OPPORTUNITIES: Passion towards arts and culture among youngster has been

increasing. Creating awareness about the rich cultural heritage of India.

THREATS: Emerging competition.

COMPETITORS

TheBanyantree

MARKETING STRATEGYOur marketing efforts will focus on the following channels for reaching the customers. WEBSITE PRINT RADIO TELEVISION EMAIL/ NEWSLETTER PROMOTIONAL STAGES PROGRAMME

SALES FORECAST

Start up Expenses (in rupees): RENT = 8,00,000 EQUIPMENTS = 3,10,000 LEGAL = 50,000 ELECTRICITY = 90,000 PROMOTIONAL EXPENSES = 1,80,000 INSURANCE = 1,00,000

PROJECTED PROFIT AND LOSS ACCOUNTPARTICULARS 2017

(in rupees)2018

(in rupees)2019

(in rupees)Sales 35,30,000 40,60,000 43,90,000

Expenses :Salary & other variable 10,00,000 12,00,000 12,00,000

Rent 8,00,000 8,00,000 8,00,000

Equipment 3,10,000 3,15,000 3,30,000

Legal 50,000 50,000 50,000

Electricity 90,000 90,000 90,000

Promotional expenses 1,80,000 1,85,000 1,90,000

Insurance 1,00,000 1,00,000 1,00,000

Total expenses 25,30,000 27,40,000 27,60,000

Profit before tax 10,00,000 13,20,000 16,30,000

Tax 0 0 0

Net profit 10,00,000 13,20,000 16,30,000

Net profit/sales 28.33% 32.51% 37.12%

FINANCIAL PLANProjected Balance Sheet

PARTICULARS 2017(in rupees)

2018(in rupees)

2019(in rupees)

ASSETS:Equipments 3,10,000 3,15,000 3,30,000Cash 10,00,000 16,00,000 25,00,000Total current assets 13,00,000 19,15,000 28,30,000

Accumulated depreciation

1,50,000 1,60,000 1,70,000

Total asset 11,60,000 17,55,000 26,60,000LIABILITIES:Loans 2,00,000 2,00,000 2,00,000Venture capital 4,50,000 5,25,000 6,50,000Total liability 6,50,000 7,25,000 8,50,000Net worth 5,10,000 10,30,000 18,10,000

PROJECTED CASH FLOW STATEMENTPARTICULARS 2017

(in rupees)2018

(in rupees)2019

(in rupees)

Sales 35,30,000 40,60,000 43,90,000

Bank balance at the beginning of the year

26,00,000 10,00,000 16,00,000

Cash payments:Salary & other variable 10,00,000 12,00,000 12,00,000Rent 8,00,000 8,00,000 8,00,000Equipment 3,10,000 3,15,000 3,30,000Legal 50,000 50,000 50,000Electricity 90,000 90,000 90,000Promotional expenses 1,80,000 1,85,000 1,90,000Insurance 1,00,000 1,00,000 1,00,000Tax 0 0 0Total 25,30,000 27,40,000 27,60,000Bank balance at the end of the year

10,00,000 13,20,000 16,30,000

FINANCIAL PLAN

FIXED COST(F) = Rs 1280000 VARIABLE COST PER UNIT(V) = Rs 7937 SELLING PRICE PER UNIT (P) = Rs 28015 BREAK EVEN POINT(B.E.P) = F/(1-(V/P)) = 1280000/(1-(1000000/3530000)) = Rs 1785928 . = 1280000/(28015-7937) = 64 units

0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 1500

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

4500000

Break Even Point

VARIABLE COST LINEFIXED COST LINETOTAL SALES LINE

NUMBER OF CANDIDATES

TOTA

L SA

LES

REVE

NUE

UJJWAL RATAN(CEO)

ANAND SHEKHAR(CHIEF)Marketing

VED PRAKASH(CHIEF)R&D

NEERAJ KUMAR(CHIEF)Finance

ALOKKUMAR(CHIEF)

TECHNOLOGY

VIKASH KUMAR(CHIEF)

HR

SHUBHAM SHEKHAR(COO)