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RETENTION RATE In Marketing :used to count customers and track their activity regardless of the number or the value of their transactions of each. Ex. : The number of customers who renew their contracts. So retention rate is the No. of customers who will renew divided by the No. of customers with contracts now.

Essential business terms -Retention rate

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RETENTION RATE

In Marketing :used to count customers and track their activity regardless of the number or the value of their transactions of each. Ex. : The number of customers who renew their contracts. So retention rate is the No. of customers who will renew divided by the No. of customers with contracts now.