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Presented By |
Driver Retention Strategies
Rich Moldstad, CDS
April 13, 2018
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OBJECTIVE
• Who exactly “owns” driver retention
•Why would a driver want to work for your organization?
•How can your company stand out above your competition
•On-going driver training
•Driver health and wellness
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WHO “OWNS” DRIVER RETENTION?
• Recruiting?
• Operations?
• HR Department?
• Maintenance?
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STRATEGIES TO OVERCOME THE DRIVER SHORTAGE
• Solve your turnover problem first
• Have the right operations team
• Must have something to “sell”
• Communicate
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ATTRACTION MESSAGE
Why Would Someone Want To Work Here?
• Interview current employees
• Have a unique and authentic story
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WHY DO DRIVERS LEAVE?
• Bad hires
• Good ones leave:- poor communications- poorly trained driver managers- inadequate feedback regarding performance- lack of recognition- inconsistent home time
• Simply stated – drivers do not feel “connected”
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EFFECTIVE ON-BOARDING
Develop orientation schedule
• Safety
• Operations
• Payroll
• Maintenance
• Upper management
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EFFECTIVE ON-BOARDING
Orientation:
• Be organized – Don’t leave drivers sitting around
• Give tour first day
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EFFECTIVE ON-BOARDING
Fleet Managers/Dispatchers:
• Meet drivers in orientation- Obtain “Driver Personal Information”- Go over “Mutual Expectations”
• Contact new drivers – 1 week, 30, 60, and 90 days
• Take ownership, responsibility, and accountability for turnover and other work product areas of their fleet
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RETENTION GOAL
I. MANAGEMENT RESPONSIBILITY/LEADERSHIPPOINTS
Possible Actual
2. Has the fleet achieved set safety goals and objectives annually? 2. 50 0
R2.
3. Is personal performance in attaining safety goals and objectives a
key consideration in the performance evaluation of managers?
3. 50 0
R3.
4. Does senior management review safety performance metrics on a
monthly basis?
4. 50 0
R4.
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RETAINING GOOD TALENT
Value vs. Appreciation – What’s the Difference?
• Value = Deep abiding sense of worth
• Appreciation = How we recognize drivers for the work they do
Driver Retention
•If no mistake you have made, yet losing you are . . . A different game you should play.
•Yoda
Driver Retention
•Respect
•E
•T
•A
•I
•N
Driver Retention
•Respect
•Express appreciation
•T
•A
•I
•N
Driver Retention
•Respect
•Express appreciation
•Train
•A
•I
•N
Driver Retention
•Respect
•Express appreciation
•Train
•Accountability
•I
•N
Driver Retention
•Respect
•Express appreciation
•Train
•Accountability
•Individuality
•N
Driver Retention
•Respect
•Express appreciation
•Train
•Accountability
•Individuality
•Never give up
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HEALTH & WELLNESS – ONE BUILDING BLOCK OF DRIVER RETENTION
Do We Really Have A Driver Shortage
Or
A Shortage of Vision?
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HEALTH & WELLNESS – ONE BUILDING BLOCK OF DRIVER RETENTION
Why driver health is Essential in Trucking
• CDL Health Requirements
• So why don’t we care embrace driver health?
- Drivers don’t care
- High turnover
- Population is too mobile
- Drivers are scared to share health information
• Could your HEALTH BRAND set your company apart?
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ELEMENTS OF A DRIVER WELLNESS PROGRAM
Supportive work/cultural environment
• Company policies
• Company attitude toward employee
Supportive physical environment
• Orientation
• Vending provide healthy food choice options
• Available fitness facilities
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INNOVATIVE DRIVER RETENTION
60
Fleet-wide Driver Health Audit
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DRIVER RETENTION
Training Is No Longer An Option
• All employees who interact with your drivers
• Communication skill training
• “Outside the box” driver education offered
Questions
