ESSENTIAL STAGES FOR ONLINE MARKETING

www.boscoanthony.com#boscoanthony

About Bosco Anthony Club Intrawest ($1.02 million) Internet Marketing Center 250,000 affiliates Joint ventures, partnerships and affiliate

management ($4.2 million) Keynotes Consultancy and Business Growth

Strategist Meet up TAKE ACTION

CURRENTTRENDS

BS EFFECT

WALMART SYNDROME

CONSUMERS

MARKET

• PARADIGM SHIFT*TRANSACTION

*TRANSACTION + CONVERSATIONS

*RELATIONSHIPS + CONVERSATIONS= TRANSACTIONS

*(Clue Train Manifesto)

ONLINE VISION MAPPING What is the purpose of your online presence?

Call to Action?

Structure of your online business / Business Plan

TARGET AUDIENCE Demographics

Locations

Type of consumer

Life line

Spending habits

ONLINE DEMAND RESEARCHKeyword Research

Copywriting

Organic traffic

SERP’s

PRODUCT & SERVICE DEVOutsourcing

Ghostwriting

Product Development

Services Packaging

Pricing and policies

CONTENTContent Curation

Creation

Product Research

Copywriting

Blogging

Articles

Salescopy

PLATFORM DEV

Website Development

Platform / Membership site or community platform

Coding and design

Plugins and web forms

Shopping cart

Site Infrastructure

BRAND PRESENCE

Social Media

Branding and creating uniformity

Online presence

Viral and video content

SERP’s

INTERNET MARKETING STRATEGIES

Online traffic 101

Site visits and conversions

Analytics

Salescopy

Paid traffic / Organic Traffic

ONLINE LEAD GENERATION

Lead funnel

Prospects and customers

List cycle and lifeline

SALES FUNNELSales Process

Landing Pages

Sales copy

LIST BUILDING TACTICS

Partnerships

Affiliate marketing

White labeling

Joint Ventures

Strategic alliances

Business Development

CONTINUITYRecurring revenue model

Customer Retention

Up sell

Product Continuity

Funnel to higher price point products

ASANTE SANA!JANUARY 31st 2012 – ING CAFÉ! www.meetup.com/internetmarketingthinktank

Asante sana!