The Concept of Marketing

by: Paul Pop

Introduction to the Concept of Marketing;

Overview of the different Marketing Processes;

Marketing Manager – role, responsibilities within Moy Park as Company;

Marketing: Influences and interrelates with other functions of Moy Park company;

Value and Importance of the marketing role within Moy Park company;

Conclusions (significance of effective interrelationship between company functions)

Marketing Manager

Production Orientation;

Product Orientation;

Introduction to the Concept of Marketing!

Watch what competitors are doing

and do better.

Research what

customers needs and

wants.

Ask customers if they like the new product.

Fine –tune, modify and improve the

product.

Monitor sales,

returns and customers complaints

Introduction to the Concept of Marketing!

Sales Orientation;

Customer Orientation;

Overview of the different marketing processes!Understanding the market place and customer needs and wants;

Customer research and the market place.

Design a customer-driven marketing strategy; Select customer to serve: market segmentation and targeting.

Construct a marketing program that delivers superior value; Design (feature and brand); Pricing; Distribution; Promotion.

Build a profitable relationship and creating customer delightAlso:Capture value from customer in return.

(create satisfied loyal customers, capture lifetime value

Marketing Manager – role and responsibilities

Company Strategy;Market research;Product development;External communication; Internal communication;Social media;Distribution strategy;Sale support;Events.

H.R.M.;Production Management;Finance Department;NPD – New Product DevelopmentI.T. – Department;Distribution Department etc;

Marketing Manager & Company functions

MarketingFunctions

ValueExpertise;Credibility;

ImportanceSales;Increase trust in you;Increase awareness;Gain your market place;Powerful brand

Marketing Management - Value, Importance

Conclusions – effectiveness

Marketing strategy;Marketing planning;Marketing execution;Marketing evaluation

Conclusions