Lessons Learned from European Innovation

Jerry YudelsonYudelson Associates

Tucson, ArizonaSeptember 2, 2009

© 2009 Yudelson Associates

2009: “An Inconvenient Truth”

• Europeans way ahead of us• UK is committed

– all public housing carbon neutral by 2016; all private housing by 2018

• Germany is committed: – reduce GHG 36% by 2020

• Sweden is committed:– No imported oil by 2020– Vaxjö - Decoupling

• Switzerland is committed: – Reduce energy use to 2000

watts per capita (from 5000)

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What’s Different in Europe?

• Climate• Culture• Economics• Politics

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A Final Word

“An invasion of armies can be resisted, but not an idea whose time has come”

-- Victor Hugo, 19th-century French writer

Thank You!

Questions and Comments?