Evaluation Question 1:- In What ways does your media product use, develop or challenge forms and conven-

tions of real products?

Section A:- Crazy - A2 coursework music video

1) A shot that a link between lyrics and /or music and visuals

In this shot we have Jamal playing the character of Gnarls Berkley. We have layered this shot with one shot of Jamal dancing and then in the back layer of this image we have Jamal singing the lyrics that matches visuals and music to the lyrics of the song. Majority of the video is amplifying the lyrics with visuals.

2) A shot that typifies the way a record company would want their artist to be represented

In this shot we have got Jamal smiling, this is very important for the us because we want Ja-mal to be represented as a happy character in this shot and this gives us the option to start playing with the emotions that the audience and

their connection with Jamal. In this video we play with the emotions a lot because Jamal is actually Crazy and has mental disorders which we hope the audience can relate to.

3) A shot that illustrates how your video uses music genre

In this shot we have Jamal going crazy and acting the way he wants to act, but due to society he has to keep his true self away

from site, this is a link to the music genre of soul due to the factor they sing about their inner prob-lems that they usually can;t express with people in day to day conversations.

4) A shot that shows an intertextual reference ( an im-age we have seen in another text already - a film, tv show or other music video)

In this shot we have a very stationary shot where we have a long shot of three characters, the one in the middle is the main character and then you have minor roles next to him, this is seen a lot of

music videos and tv series because it helps to establish the dominant and turbinated characters in the scene/music video.

5) A shot that demonstrates your use of cam-era

In this shot we have Jamal going mad in the corner of the white room that pops a lot throughout the music video and the camera skills that we demonstrate is a

close up to him putting his hands on his head and rub-bing all of the paint other himself, this is meant to represents the numerous mental disorders, dif-ferent colours represent different disorders.

6) A shot that demonstrates your use of lighting

In this shot we have Jamal in the white room, the medium shot shows the use of lighting because of the him being very defined with the white background and it makes his image stand out a lot more.

7) A shot that demonstrates your use of mise-en-scene

I have chosen this shot to show the mise-en-scene in the music video is because in this medium shot we have a line of

symmetry down the middle with both sides wearing the clothes for today’s society and the location of the shot tells us that it is in the normal time period due to the tables being connected to today’s time period classrooms.

8&9) Two shots which you feel demonstrate something which show you have watched other music videos

In these shot we feel this demonstrates that we have watched lot of music videos due to the use of over editing,

a lot of music videos do this due to the factor of the visual effect it has on the audience and how it can play the emotions. That is why sometimes in shots you put filters on shots to make them more visually appealing to the au-dience. In our music video the filters have deeper mean-ings, we do this to state Jamals status in society and where he stands where he actually stands.

Section B:- ‘Forget You’ - Ceo Lo Green

1) A shot that a link between lyrics and /or music and visuals

In this shot we have young Cee lo green singing to the lyrics, it is a medium shot and he is ges-turing to the car that he is referring to in the lyrics, this is effective because it creates a story-

line within the video.

2) A shot that typifies the way a record company would want their artist to be represented

In this shot we have Cee Lo Green all suited up and looking very professional, this is the image that the record company wants him to been seen has. Professionalism is very important in the music industry.

3) A shot that illustrates how your video uses music genre

In This shot we have a Cee Lo Green in teenage years, this shot tells us that the song is related to the should genre due to the mise-en-scene that is being used, Im talking about the cafe only having coloured people in it,

knowing that the soul genre came to be from that ethnic group.

4) A shot that shows an intertextual refer-ence ( an image we have seen in an-other text already - a film, tv show or other music video)

In this shot we have a medium shot of the three ladies that keep popping up through out the video,

this is a reference to TV shows in the 1970s where you had ladies helping in the background. The meanings created having them in the video brings up on going arguments about equality in that time period.

5) A shot that demonstrates your use of camera

In this shot the use of camera is being shown by a birds eyes view shot of Cee lo Green teaching a girl how to play the piano. We know this by the book that say as music on it and all of the Notes with music written on them. The

shot goes in to detail about education and it is still an important aspect to the success of your life.

6) A shot that demonstrates your use of lighting

In this shot we have a medium shot of of Cee Lo Green singing to the lyrics but this shot shows the

use of lighting in the way that it makes Cee Lo Green stand out more than usual in a shot. This may be linked to the storyline of the song.

7) A shot that demonstrates your use of mise-en-scene

In this shot we have a medium shot of Cee Lo Green and the girl that he is teaching to play the piano. This is related to the use of mise-en-scene due to the fac-tor of the clothing, it is suggesting that it is the early

1980s and this connects with time period that has been used through out the music video.

8&9) Two shots which you feel demon-strate something which show you have watched other music videos

In this shot we have Cee Lo Green in a close up of him in all of his small clothing suggesting that he is at the end stage in his transformation. This is seen in a lot of TV programs where the main

character starts from the bottom and works himself to the top, some TV shows like The Big Bang Theory where the characters develop through out the show.

In this shot we have the female character that plays the main character through out the song, and then at the end they get instant karma. This has been seen in some shows such as Faking it.