EVALUATION web seminarSocial networking for business discussion and survey results22-04

Special guest: Martin Meyer-Gossner

Presenter and moderator:Michael Leander

http://www.markedu.com

Guest speakerMartin Meyer-Gossner, CBS

http://www.alterian.com

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Summary social networking for business web seminar – 22 April 2009

• 44 people from 15 countries signed up for this FEDMA and Markedu web-seminar

• 21 people showed-up• 4 cancelled and 20 didn’t show up• 21 received the evaluation survey email• 13 people filled out the evaluation survey (61,90%)

• Here are the results. . .

”Evaluate speaker: Michael Leander”1 is bad – 7 is great

Michael Leander presented the

survey results and acted as moderator

”Evaluate speaker: Martin Meyer-Gossner 1 is bad – 7 is great

Martin Meyer-Gossner presented

his view on the future of social

networking

Marketing quality and technical quality1 is bad – 7 is great

As was the technical quality of the web seminar platform

Marketing quality was rated excellent

69,23% said they are likely to recommend the “Marketing through social networks” web-seminar to others

An unprecedented 30,77% said they might

recommend the web seminar

Did the web-seminar meet your expectations?

84,62 % said their expectation were

met or that the webinar exceeded their expectation

Testimonials, recommendations and constructive feedback

" The seminar was usefull to gain an overview of the current situation of social networks and their

overall use in terms of B2B.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“I skip this for now - I had network outage problems throughout the seminar (caused by

firewall issues) - so I had a limited experience...

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“Webinars make it easy to gain insights and share thoughts without investing too much

traveling time.”

Testimonials, recommendations and constructive feedback

" The social networking seminar hosted by Michael Leander Nielsen was excellent. I was pleasantly

surprised regarding how well the technical aspects and tools of the Web-Seminar fared...much better than most! The presentation itself provided much

valuable information that we intend to apply to further grow our company. I was very impressed.

John Fallone, ,CEO -Traininguru

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“This web seminar is highly recommendable. Two highly knowledgeable speakers, interesting survey results and an interesting look into the future of social networking for business. I want to attend

more webinars about social networking”

Due to time constraints we have not yet asked this person if we may publish his or her name

• Great feedback, thank you. We will use it to improve the next web-seminars

• We are planning more web seminars about social networking for business in the near future.

• More web-seminars and marketing events here:

www.markedu.com

Moving forward and comments to attendees – past and future

• It is interesting to see how differently two people review the same experience. It again goes to prove how important it is to match speaker, topic and competence level of attendees.

• Conversion from signup to attendance is a an issue with web-seminars as it is with regular seminars.

• I wish more people would show us the respect of at least sending a cancellation email, but….

• Stay tuned: http://meemoo2.com

Marketing learnings by Michael Leander

Marketing events you can afford

www.markedu.com

Thank you, Martin Meyer-Gossner

• Thank’s to Martin Meyer-Gossner for his highly interesting and inspiring presentation

• Visit The Strategy Web (Martin’s blog) here. – http://www.thestrategyweb.com

Marketing inspiration and education you can afford

www.markedu.com