Only young people are on social media. Social media doesn’t work for B2B companies. The fans of my page see everything I post. Right? Find out just how wrong you are in a talk by local social media thought leaders Ryan Cormier (@RyanJCormier) and Chip Hanna (@chiphanna) . They’ll discuss the business of social media – from turning your customers into a community, to turning your community into customers. Ryan Cormier is an interactive specialist at GCG Marketing and Ratio Digital Media. He’s Google AdWords certified, and is on the Steering Committee for Vision Fort Worth. Chip Hanna is an interactive account director at the Balcom Agency. He holds several patents for his innovations in web development, and is the digital media chair for Fort Worth PRSA.
Text of Everything you know about social media is wrong
1.DEBUNKING SOCIAL MEDIA MYTHS @chiphanna | @balcomagency@ryanjcormier | @ratiodigital
2. Social media is a hot topic.Unfortunately, theres a lot of misinformationout there. 3. Ever heard someone say this? Social media is just for kids B2B customers arent using social media We know what the next big thing in social is It doesnt matter when I respond, as long as I do Everyone sees every post I make for my client Social media is free There is no ROI in social media Social media doesnt influence search rankings Social media is strictly about PR (or marketing/digital/etc.) I dont have time to be on social media Theres a one-size-fits-all solution for social media 4. Myth: Social media is just for kids 5. Fact: Social media is not just for kids 6. Whos using social media? 92% of people ages 18-29 73% of people ages 30-49 57% of people ages 50-64 38% of people ages 65+ 18% of which do so dailyThe only tools used more are email and search engines 7. Which sites are adults using? 1 in 6 use Pinterest 1 in 6 use Instagram 1 in 6 use Twitter 2 in 3 use Facebook 8. Myth: B2B customers arent using social media 9. Fact: B2B customers are using social media 10. Social media has given the customers a voice. You mustengage with them or soon become obsolete to them.- Kevin Espinosa, Social Media Manager | Caterpillar Social media helped over 56% of B2B marketers acquire new business partnerships Almost 60% saw improved search rankings 69% gained valuable market insight 11. Myth:We know what the next big thing in social is 12. Fact: Nobody knows what the next big thing is 13. Myth:It doesnt matter when I respond, as long as I do 14. Fact: It does matter when you respond 15. Myth:Everyone sees every post I make for my client 16. Fact: very few of your fans see your posts 17. However, not all is lost 18. Myth: Social media is free 19. Fact: Social media is not free 20. Social media requires time Time costs money Therefore, social media costs money 21. Myth: There is no ROI in social media 22. Fact: There is a ROI in social media 23. Whats the ROI on this? 24. Which traffic source would you prefer? 25. Myth:Social media doesnt influence search rankings 26. Fact:Social media does influence search rankings 27. We literally had to add this yesterday 28. Myth: Social media is strictly about PR(or marketing/digital/etc.) 29. Fact: It all needs to be integrated 30. Social media combines the best of PR, digital, marketing and advertising We need to work together to have success Why? 31. What are the best boots for fat calves? 32. Myth: I dont have time to be on social media 33. Fact: you cant afford not to be 34. Myth:Theres a one-size-fits-all solution for social 35. Fact:Theres not a one-size-fits-all solution for social 36. It takes a lot of planning, work and dedication You have to be committed You cant expect it to be free or easy Unfortunately, theres no silver bullet 37. Were curious what myths have you heard? 38. Thank you!Chip Hanna | @chiphannaBalcom Agency | @balcomagencyFacebook.com/balcomagencyRyan Cormier | @ryanjcormierRatio Digital | @ratiodigitalFacebook.com/ratiodigitalAAF Fort Worth | @aaffortworth