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Everywhere - Social Local Mobile
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- 1. First Moment of Truth Second Moment of Truth Stimulus Third
Moment of Truth Source: Google Zero Moment of Truth
- 2. Source: Nielsen 2011
- 3. http://www.youtube.com/watch?v=5LysTmwDan8
- 4. Source: Nielsen 2011
- 5. Source: Google Shopper Study 2012
- 6. First Moment of Truth Second Moment of Truth Stimulus
www.zeromomentoftruth.com ULTIMATE MOMENT: SHARED EXPERIENCE
- 7. RETAIL EVOLUTION
- 8. Metrics > Hypothesis > Experiment > Act
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