ExtensionEngine Capabilities Overview

Capabilities PresentationMarch 2012

1Overview

© 2012 ExtensionEngine, LLC. All rights reserved.


2Contents

■ Overview■ The Team■ Technology Utility Belt■ Offerings■ Clients■ Case Studies


OverviewExtensionEngine designs, builds, launches and maintains outstanding software. We have more than 100 experts in strategy, design, development and QA working together for more than a decade.We deliver value for clients in finance, life sciences and high tech for startups and Fortune 100 firms alike.

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Stjepan Radovic is in chargeof the day-to-day management of extensionEngine software engineering teams. In thepast, he has worked withhigh-profile media clientssuch as MTV, Disney andSony Pictures.

Furqan Nazeeri has a BSE in aerospace engineering from Michigan and a MBA from Harvard. He is the co-founder of 2 venture-backed web technology companies and has 20 years of experience building and managing highperformance teams

Niksa Radovic graduated Phi Beta Kappa, summa cum laude, from Brandeis University with degrees in computer science and economics. He is a Watson Fellow, as well as a recipient of a Wien International Scholarship and the Mitchom Award for Excellence in Computer Science.

Stjepan RadovicFurqan Nazeeri

Niksa Radovic

Leadership Team

Bob Allard co-founded extensionEngine to combine his expertise in facilitating productivity through leading-edge technology with his dedication to assisting clients in any way possible.

Bob Allard


5Technology Utility Belt


6Cost-Effective Global Delivery

Strategy

Wireframing

Prototyping

Development

Support & Maintenance

Production

Customer Support

Planning Testing

UX/Design

boston croatia


OfflineOur capabilities

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ADVERTISING & MARKETINGAdvertising and marketing is about selling and raising the awareness of your brand, product or service while engaging the audience to choose you over another. As a full service provider, ExtensionEngine creates and executes on many types of multi-channel marketing programs that include online and offline components such as:

๏ Websites and microsites๏ Social media campaigns๏ Interactive presentations๏ Print, transit and online Advertising๏ Direct Mail/marketing๏ Trade show and event programs

COMMUNICATIONSCorporate communications are the voice to your brand offering. Whether we’re developing programs for your employees, investors or marketing, we help develop and launch the right communication for the right purpose. Sample communications include:

๏ Corporate intranet/extranet๏ Stationary system๏ Interactive sales presentations๏ Social media๏ Collateral systems๏ PowerPoint templates

CORPORATE IDENTITYA brand identity is the foundation of who you are and what you stand for as a company - your system of beliefs, attributes and characteristics. A logo is the most prominent element of any brand. It extends across both online and offline communications. ExtensionEngine has created corporate brands and identities for both small and large corporations.Some channels include:

๏ Corporate website๏ CXO employee and investor presentations๏ Email marketing๏ Event graphics๏ Speaking engagements๏ Premium giveaways with new corporate ID

PRODUCT LAUNCHA brand launch begins by creating public awareness of your new brand identity. We facilitate each launch by planning a "rollout" schedule in which various communications and channels are revealed to the marketplace. Sample activities include:๏ Product demos๏ Advertising๏ Webinars๏ White Papers๏ Offers/Promotions programs๏ Microsites๏ Sales tools๏ Product collateral


InteractiveOur capabilities

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INFORMATION ARCHITECTUREInformation architecture is about answering the question, “what does your app/site do and how does it do it?” Our user interface design is focused on creating intuitive, functional and scalable experiences for web, smartphone, tablet and kiosk applications.Much of the interface design revolves around effective information design and navigation paths that help a user locate relevant information quickly and easily. For each application our main focus is on understanding the problem you’re trying to solve for the user and the tasks and process that must be modeled into developing a straightforward interaction design. We work closely with your team to help identify all requirements including the audiences that must be served, the use cases which must be accomplished and the data requirements which support the process.

From that, we develop an overall approach to the interaction and user interface. Early in the process, we find it useful to provide "wireframe" prototypes that identify the data display as well as user interaction controls and paths, without the distraction of visual design elements. We use wireframing to ensure all use cases and tasks are properly incorporated into the interface. In parallel to the wireframe, we explore visual design options that are on brand and on strategy and present them for discussion, selection and refinement. The visual design will incorporate the data and functionality as previously specified.

WEBSITE DESIGNWith the big picture thinking understood and the information architecture defined, we move to the next step in our iterative process – website design. Great design is what we do but design at ExtensionEngine is much more than just pretty pictures—it’s solving real business challenges with the appropriate use of workflow, motion, gestures, usability, branding, typography, color, and style all in the context of the medium and devices. Great design comes from iteration – no big secret there but all too often the collaborative element is left out and it’s critical.

When you’ve deployed hundreds of outstanding experiences, you come to understand a few things and one of those important things is that design without the oversight of technology is a recipe for disaster. The creativity and uniqueness across our experiences are anchored by what's possible—sanity checking design along the way with technical expertise to ensure that your incredible experience can be delivered on time and within your budget. Agencies without a technology background cannot do this and the all-too-common result is a dumbed down experience or, even worse, a design that never gets implemented. Incredible experiences come to life when you bring together design and technology.


TechnologyOur capabilities

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ARCHITECTURE, DATA & APIsEvery day, organizations are generating, storing and retrieving incrementally more data. The activities necessary to do this efficiently and cost effectively are similarly growing in complexity.

At the same time, technology advances are changing the way we think about a database and its relationship to the supporting infrastructure. Data architecture uses processes, systems and technology, and human performance to optimize the storage, access, movement and organization of data.

Data architecture considers and balances the potentially conflicting requirements of transaction systems (fast response time), business intelligence (large quantities of data), and reporting (wide distribution). To effectively manage data architecture components, enterprise-wide product standards need to be defined. These standards need to be binding to the whole enterprise and must not be redundant. Enterprise-wide asset management needs to be in place for the data architecture component to enable resource sharing and to reduce equipment and operations costs.

Our data architecture approach includes components that support the vision to improve data quality, productivity and operational efficiency as the organization grows.

ExtensionEngine has the expertise to help clients define and put into place the processes, people and technology to manage data effectively across its lifecycle. Leveraging strong alliances with leading hardware and software vendors, we provide our clients with a wide perspective on all aspects of data architecture at each stage of the data lifecycle. In addition, we work with our alliance partners to help organizations manage the large expense associated with the growing data storage requirements.

With lots of data also comes open APIs. Businesses are scrambling to put APIs together as quickly as they can. In fact, research firm Gartner predicts that 75% of the Fortune 1000 firms will have a public API by 2014. Such are the perceived benefits of APIs, or application programming interfaces, in an increasingly inter-connected world of technology in which websites and apps want to talk to one another, and computing becomes ever more pervasive. ExtensionEngine has deep expertise in designing, building and managing APIs in many settings.

http://www.accenture.com/us-en/Pages/service-information-management-services-alliances.aspx

http://www.accenture.com/us-en/Pages/service-information-management-services-alliances.aspx


Technology+Our capabilities

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TESTING & QAExtensionEngine offers a range of testing services designed to help you no matter where you are in the software development lifecycle. Whether it's a functional test of existing features, usability testing of a beta application or load testing of a mature product, ExtensionEngine has your real-world testing needs covered with our large team of professional testers.

Our core capabilities include:

๏ Functional testing๏ Stress testing๏ Security testing๏ Localization testing๏ Usability testing

At ExtensionEngine, we have focused on making the testing process as simple as possible. Some of the largest organizations in the world rely upon us for QA and testing to:

๏ Maximize your testing coverage: Build an on-demand test team and test your application across location, language, OS, browser, devices and other criteria.

๏ Increase application quality: Our test team can connect you with a wide range of skills and expertise to meet your specific needs.

๏ Get to market faster: Complete test cycles in as little as 48 hours, greatly improving time-to-market.

๏ Lower total cost of testing: With our highly skilled testing teams and process, we enable companies to increase their testing capacity while lowering their total cost of testing.

๏ Complement in-house efforts: ExtensionEngine’s services are designed to meet a wide variety of objectives, and work closely with your in-house QA team.

MOBILEExtensionEngine has more than 10 years of experience developing in mobile across many platforms and devices. We have built and managed hundreds of apps using:

๏ iOS (iPhone, iPad, iPod Touch)๏ Android๏ RIM๏ Windows Mobile๏ Older technologies including Symbian, BREW,

Palm and others.


MotionOur capabilities

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FLASH, JAVASCRIPT & HTML5There are several solutions we utilize to help bring content alive in an impactful way. Flash and Javascript are valuable interactive tools we utilize for demonstrating products or services or as a stand alone application such as a virtual tour. We have experience delivering a wide spectrum of interactive media including video, animations, graphics, photography, and audio voiceovers, all with a high level of user interactivity and control which results in high impact experiences.

VIDEOVideo is a powerful channel to help announce, showcase or inform your brand, product or message. Whether you need a video to help launch your brand, a corporate video to tell your story or a product/sales video to drive sales, we help create memorable experiences that extend to all channels. Some types of videos include:

๏ Brand video๏ Social/viral๏ Product launch/demo๏ Podcast๏ Kiosk/POP displays๏ Trade show/corporate announcements


ExtensionEngine is proud to be working witha range of clients locally, nationally and internationally across multiple industries.

๏ Frontier Strategy Group๏ Partners Healthcare๏ Credo Reference๏ zmags๏ Zik Energy Points๏ myRewards Tree๏ Equifax๏ Viridis Strategy Group๏ Heinemann๏ Lodging Econometrics

World ClassClientele

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Case Studies 13


Web ApplicationCompStudy Compensation Application

Fidelity (J. Robert Scott)

Historically, private companies have kept their executives’ salaries, benefits and bonuses under wraps. As a result, these same companies have had almost no data available to help them deal with the challenges of putting together compensation packages for their candidates. That changed in 2000 with the debut of CompStudy, a highly interactive web application that analyzes compensation for executives of privately-owned businesses. 14


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Fidelity(J. Robert Scott)

Project goals

Develop an online, interactive platform for CompStudy

Migrate legacy data (millions of data points)

Integrate with internal/external systems

Technologies include Javascript, MySQL, PHP using Drupal CMS and multiple charting libraries


Notable Videos

Lights. Camera. Desired Action.Here’s a few outstanding videos we’ve created for clients – from sustainability to product launch teasers. 16

Brand, Product & Sustainability VideosSika Sarnafil Sustainability Video


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Notable Videos

AspentechAspentech makes software that helps optimizing process manufacturing. With the launch of their new platform - V7, we created a product launch video used for both the industry as well as their employees.

RaytheonRaytheon is one of the most innovative companies in the world. Every year, their leaders gather to share innovative ideas and information with each other. This video is one of many used to help rally the industry.

Sika SarnafilSika Sarnafil is an international roof manufacturer. This video was developed to help demonstrate their dedication to sustainability worldwide.

https://vimeo.com/39153350

























Mobile ApplicationROAM Wallet

ROAM Data

Building a consumer mobile application platform for a leading mobile payments client. 18


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ROAM

Project goals

Design new iOS and Android application that works as a virtual wallet:

๏ Payments

๏ Deals and offers

๏ Loyalty program cards

๏ Identification

๏ Passwords

ExtensionEngine took the project from a napkin to consumer launch with an application designed to support millions of users.


Integrated Marketing ProgramFTUB NO FEES FOR ME Campaign

First Trade Union Bank

First Trade needed to expand its customer base and connect with young professionals by promoting its new Virtual Checking product in the Boston and Long Island markets. A tall order for an unknown bank with few branches. 20


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First Trade

Utilizing the NO FEES FOR ME theme, we create a multi-touchpoint awareness campaign positioning First Trade as a trusted regional bank that makes it easy to bank from anywhere, delivers superior service and won’t soak you at the ATM.

Channels included:

๏ Billboards

๏ Mass Transit

๏ Print Advertising

๏ Direct Mail/ Email

๏ Radio

๏ Interactive

๏ Social Media


Thank you.

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ExtensionEngine Headquarters125 Western Avenue | Boston, MA 02163 | 888.822.2516

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