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Facebook creates less business value than any other digital marketing opportunity. -- Nate Elliott, Forrester vice president & principal analyst

Facebook: Bad for marketing, good for recruiting?

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Although a recent Forrester study showed that Facebook marketing strategies may not be working, recruiting via the social media platform is as strong as ever.

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Page 1: Facebook: Bad for marketing, good for recruiting?

Facebook creates less business value than any other digital marketing opportunity.

“-- Nate Elliott, Forrester vice president & principal analyst

Page 2: Facebook: Bad for marketing, good for recruiting?

66 percent of recruiters use Facebook to find talent. -- WomenOnBusiness.com

Page 3: Facebook: Bad for marketing, good for recruiting?

18.4 million applicants found their job on Facebook. --Social Meep

Page 4: Facebook: Bad for marketing, good for recruiting?

Over 1/4 of recruiters have hired a candidate

they sourced from Facebook.

Page 5: Facebook: Bad for marketing, good for recruiting?

65 percent of employers use Facebook to showcase

their company brand.

--Glassdoor

Page 6: Facebook: Bad for marketing, good for recruiting?

84 percent of job seekers have a Facebook profile. --Brandlove