Facebook Insights: 5 Key Success Metrics - Mari Smith

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Hashtag: #fbwebinarStart time: 11am PST / 2pm ESTRecommended Browsers: Chrome or Firefox

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Audio: my voice will come throughyour speakers at the top of the hour. OR, dial in to: 858-703-4094 / 195578# OR, for alternative streaming audio go to bit.ly/fbwebinar_audio


#fbwebinar www.tweetchat.com


www.SocialMediaImmersion.com

Mari will donate 10% of all ticket sales today to the Red Cross in support of those affected by the earthquake and tsunami in Japan



Replay video + MP3 audio + handouts

Be sure to register at:◦www.marismith.com/fbwebinar2


Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “The Pied Piper of Facebook”


Post on Pages as your Page Post on your own Page as your Profile Tabs are now links Receive notifications of Page activity iFrames replaced FBML Comments Plugin upgraded – syncs

between your site and Facebook @ tag in comments (friends or Pages) Suggest to Friends removed LOTS of bugs just now!


Like other PagesPost content on other Pages

Comment/like on other Pages’ wall content

Post on Profiles with wall set to “Everyone”


Choose default


Click More > Edit to reorder.

Rename 3rd party apps: Edit Page > Apps > Edit Settings


Red on-site Likes + Activity


Create your own appOr, use an appRESOURCES on marismith.com



See: http://bit.ly/fbComments


@ tag friends or Pages


Facebook says “use the Share button!”


• @ tags in comments intermittent.• iFrames content can’t be viewed in https.

• Social plugins do not work (show as blank boxes) on the web when you're logged into Facebook as your Page.


To help the world connect & communicate more effectively…


facebook.com/insights twentyfeet.com socialbakers.com hootsuite.com


Email from Facebook:


Compare with other pages



Daily emails – simple stats!


Intuitive dashboard


1. Daily engagement rate2. Daily page activity3. Page growth rate4. Page views & Active users5. External growth metrics


Fans engaging with your Page content:

PER POST feedback % ◦What you posted◦Impressions◦Number of comments/likes

DAILY story feedback◦Total post likes, comments, unsubscribes

Unlikes Media consumption

◦Photos, videos, (audio)


“Fan Page Friday” Q&AFeedback: 0.53%

◦Impressions: 34,962◦Likes: 63 / Comments: 124


Total post likes = 339Total post comments = 428Hides = 12


Unsubscribes (Hides)◦ Insights > Interactions > Daily Story Feedback = purple graph

Unlikes◦ Insights > Users > third chart down = New Likes/Unlikes



Posts by fans on your walls + @ mentions of you◦Mentions◦Wall posts◦(discussion posts)◦(reviews)


Insights > Users > Activity chart (2nd from bottom)


New likes (- unlikes)See also External referrers – where is the traffic coming from?◦Insights > Users > External Referrers


Google Analytics > Advanced Segments > Create New Custom Segment > Source = Facebook


Page views = “hits from logged in users”◦Total + Unique◦Both include fans & non-fans

Active users◦Number of fans + non-fans who have viewed/interacted with your Page

See also Tab Views - which tabs getting most activity?


1. Active User◦Facebook users◦Fans + non-fans who have viewed/interacted with your Page

2. Impressions◦Number of times your content has been *rendered* in the stream

◦Your wall, fans’ News Feed, social plugins


An increase in… Clickthrough rate (trackable links) Traffic to your website/blog Blog activity

◦ subscribers◦ comments (engagement rate)◦ content consumption ◦ length of time on site◦ number of pages visited◦ number of social shares

Email optins (could be right from Page, use a unique form code) Coupons redeemed Phone calls/sales inquiries Event registrations (teleseminar, conference, workshop, etc.) SMS optins Sales Per sale value

◦ (GiantNerd +50% with Facebook Like button) Brand sentiment



Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with JV partners Establish yourself as a leading

authority Improve customer service



FIRST build tons of value, social equity

Space out your offers

Clear CTAsMake it really easy for people to buy from you!





1. I don’t have TIME!2. Social Media seems like a full time JOB!3. I don’t want to have to LEARN it all.4. I want to protect my PRIVACY.5. I want to protect my CONTENT.6. I don’t know what I should DELEGATE.7. Do Facebook ADS really work?8. I don’t know the social media BEST PRACTICES.9. I don’t know which sources to TRUST.10.I’m not sure how I’d measure any real

RESULTS.11.Can you really make MONEY using social

media?


In-depth social media trainingComplete with Mari’s “Ninja Tricks”!





VIRTUAL Ticket – Save $100 ◦Enter this code: 100discount


Beginners’ Bootcamp: March 23, 2011

Two-day immersion: April 1 & 2, 2011 75-90 minute modules all RECORDED with

INSTANT replay access!


See: www.SocialMediaImmersion.com

Business

Facebook Insights: 5 Key Success Metrics - Mari Smith