MARKETINGINSIGHTS

INNOVATION IN NETWORK INTELLIGENCE WWW.POLYSTAR.COM

UNDERSTAND OPPORTUNITIES AND CREATE SMARTER CAMPAIGNSHow better understanding of your customers drives smarter marketing

MARKETING INSIGHTS

Achieve rich personalisationUnderstanding what customers actually do means they can be offered solutions to match their preferences, habits and consumption. The Marketing Insights Portal gives users the right information to ensure careful profiling, segmentation and targeting, according to a wide range of triggers and parameters.

Designed for MarketersPolystar’s Device Marketing Insights Portal offers a clear, intuitive display, with information clearly presented. It is designed for marketers and doesn’t include technical data. It helps teams understand their users, design campaigns and allows for rapid iteration of campaigns, based on results.

Share valuable dataA complete data export interface is available, which means that valuable information can be shared between different systems and business processes, such as the CRM, or other platforms for customer experience management and big data analytics.

Find upselling opportunitiesDetailed understanding of user behaviour and their con-sumption habits allows new opportunities to create more compelling offers that match their needs to be identified. The success of such offers can also be measured, allowing continual refinement of the engagement process.

EMPOWER MARKETING AND PRODUCT TEAMS WITH THE INSIGHT TO ENHANCE PERFORMANCE

Obtain a detailed understanding of actions by correlating

experience from target groups with activities.

The Marketing Insights Portal allows CSPs to deter-mine the impact of a campaign and the introduction of a new product or service with clear metrics on us-age and experience for target groups. Clear visualis-ation allows appraisal of how measurements change, allowing the impact to be assessed. The data can be correlated with other measures, such as revenue or customer uptake and to predict future outcomes.

How to understand and improve the impact

of marketing programmes and service changes

Does a campaign have a real impact? What is the result of a change in service performance, offer or new product? CSPs need to understand the real

impact of their actions.

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Capture the information necessary to identify new trends,

allowing early action.Reports covering key measures with relevant averages and trend activities can be captured in real-time, daily, weekly, monthly, according to preferences. This allows early detection of changes in behaviour, consumption

activities, adoption of new applications, and more. This alerts CSPs to positive or negative shifts, so that

they can take the appropriate, targeted action and seize opportunities or avoid threats.

How to identify and understand new business opportunities

and threatsThe accelerating pace of change means that new applications, devices and technologies are cons-

tantly being introduced. Do these changes represent opportunities or threats?

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Real-time and historic views of customer experience

show how your business is really delivering.

A comprehensive portal is provided that delivers real-time as well as historic measures of customer experience, for voice, messaging, data and OTT applications, backed by relevant quantifiers and experience indicators. These can be aggregated, allowing trend identification. Real-time indicators increase agility and decrease response times, and

trend data allows better packages and offers to be designed.

How to understand your business

CSPs need to understand the performance of their business, but while financial reporting is automated, customer experience has been hard to measure in

real-time.

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The Marketing Insights Portal allows target groups to be

identified with more accuracy.Polystar’s Marketing Insights Portal allows

advanced filtering, which means target customer segments can be easily identified. Consumption

patterns and performance indicators can be used to drive relevant campaigns, targeted by geography,

demographics, experience and behaviour, which leads to an increase in conversion and efficiency.

How to make marketing campaigns more effective

Reaching the right target group with the right message, cost effectively is difficult. Without deep understanding of customer segments, the wrong

messages can be sent to the wrong audience.

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POLYSTAR’S MARKETING INSIGHTS SOLUTION

DELIVERS THE INTELLIGENCE MARKETING AND PRODUCT MANAGEMENT

TEAMS NEED, IN A CLEAR, EASILY UNDERSTAND INTERFACE.

IT INCREASES ACCURACY, ENABLES GREATER PERSONALISATION

AND ACCELERATES CAMPAIGN ACTIVITY.

Build real relationships with your customersBy tuning offers and packages to meet the needs of individuals, CSPs can more closely align themselves with individual customers, across the entire subscriber base. Instead of a uniform, one-size-fits all approach, CSPs will obtain the flexibility to enable personalisation while protecting customer privacy.

Adaptable and flexibleMany teams have unique requirements, which can change through time. That’s why Polystar has made it easy to modify the solution: adapting portal views, adding measures and dimensions, adding integration to different systems, and changing workflows. The Marketing Insights Portal includes tools that allow you to make changes yourself. Alternatively, our experts can tune and optimise the solution to your needs.

Polystar enables Communications Service Providers to achieve excellence in CEM, Big Data Analytics, Service Assurance, Network Monitoring and High Performance Testing. We help CSPs to simplify their CEM strategies and drive operational efficiency through real-time network analytics. Polystar’s real-time Network, Service and Customer analytics uncover a goldmine of data, which yields indispensible analytics to CSPs.

Polystar is recognised as one of the fastest-growing companies in Sweden.

Since Polystar’s foundation in Stockholm in 1983, we have experienced continuous and sustainable growth, and evolved to a global presence, serving our customers in over 50 countries.

Get in touch:

marketing@polystar.com www.polystar.com

INNOVATION IN NETWORK INTELLIGENCE WWW.POLYSTAR.COM