Facebook, LinkedIn, Twitter

  • View

  • Download

Embed Size (px)


Learn to leverage Facebook, LinkedIn, and Twitter for business! I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.” Topics covered include:  Facebook o Fundamentals o Exploring the “Like” Page o Marketing for the B2C and the B2B o Elements for Success  LinkedIn o A Profile that Generates Leads o Targeting and Connecting with Ideal Clients o The Three “Gems” of LinkedIn o Elements for LinkedIn Success  Twitter o A Love/Hate Relationship o Untangling Twitter Terminology o Building a Following o Best Practices • Understand the difference between a personal and business Facebook page • Identify the core elements for a successful business Facebook page • Bring their LinkedIn profile to 100% completion • Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers • Translate the language of Twitter for better understanding • Appreciate the value of Twitter as a lead generating tool Social Media for Small Business The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media. Topics covered include:  Defining Social Media Goals  Determining the Appropriate Social Media Channels to Meet Those Goals  Building the Audience  Developing a Content Strategy  Executing and Evaluating the Plan • Understand the value of social media for small business • Define specific social media goals to enhance their business presence • Establish a comprehensive, practical, and measurable social media game plan • Implement an effective plan without spending a lot of time or money

Text of Facebook, LinkedIn, Twitter

  • 1.Leveraging the Big 3!Rachel StrellaStrella Social Mediawww.strellasocialmedia.com

2. The #Strella TeamRachel Strella & Amanda Harrison 3. Today, well discussLeveraging the Big 3 &Creating an Action Plan for Success Facebook LinkedIn Twitter An Action Plan for Success 4. Big 3 Channels: FacebookAudience is consumer-basedLargest age segment is 25-34Great for sharingIntegrates well with a lot ofother sites and applicationsOversaturated channel 5. Facebook:Business FundamentalsYou must have a personalFacebook account inorder to create and access aFacebook fan page 6. Facebook:Business FundamentalsPersonalNetwork of personal friendsMust accept their connectionYou can filter what they seeYou can filter what you see 7. Facebook:Business FundamentalsBusinessCommunity of fansFollowers like your pageFans can read all contentEngagement and activityimportant for rank 8. Facebook:Elements for Success 9. Facebook:Elements for Success 10. Facebook:Elements for Success 11. Facebook:Build Your Stadium (Page)Add cover photo and profileimageAdd content about businessincluding contact informationInclude http:// before websiteCustomize Facebook URL 12. Facebook:Fill the Stadium with FansImport email contactsAdd Like box to websiteAdd URL to:Business CardsPrint Ads/BrochuresEmail Signature 13. Facebook:Make Them CheerGenerate exclusive fan offersAsk open-ended questionsShare relevant, valuablecontentEncourage sharing andinteractivity 14. Big 3 Channels: LinkedInAudience is business-basedLargest age segment is 35-44Two powerful gems: groups andadvanced searchRecommend creating acompany page, but it can remainstaticRelationships a MUST 15. LinkedIn:Elements for Success 16. LinkedIn:Elements for Success 17. LinkedIn:Elements for Success 18. LinkedIn:Build Your Office (Profile)Fully complete profileInclude photo, strong headline,summary, and skillsUse all three website linksCustomize public profile link 19. LinkedIn:Fill Your RolodexStart connecting with othersJoin groups of target audienceUse advanced search fortargeted outreachAdd custom profile link to printmaterials and email signature 20. LinkedIn:Deliver ValueParticipate in groups and offerhelpful informationShare content on newsfeedSend valuable information totargeted connections 21. Big 3 Channels: Twitter140-character limitLargest age segment is 25-34followed by 18-24Channel is wide-openStrong customer-service outletLanguage can be confusing(hashtags, re-tweets, etc) 22. Twitter TerminologyTwitter HandleThe@ symbol before a Twitterusername. For example, my Twitterhandle is @RachelStrella 23. Twitter TerminologyFollow/Follower/FollowingOn Twitter, you dont friendsomeone or like a company page,you follow them 24. Twitter TerminologyTweetWhen you post a message on TwitterRetweet (RT)When a tweet is shared with othersby clicking the retweet buttonbelow it 25. Twitter TerminologyMentionYou can mention others in yourTweets by typing the @ symbolfollowed by their Twitter handle 26. Twitter TerminologyDirect Message (DM)Allows you send a private message tosomeone who is already followingyou 27. Twitter TerminologyHashtagThe pound sign or # sign -used to categorize content & join aconversation on common interests.If you click on a hashtag, it will takeyou to list of everyone tweeting withthat hashtag 28. Twitter:Elements for Success 29. Twitter:Elements for Success 30. Twitter:Elements for Success 31. Twitter:Build Your BrandComplete the 160-characterprofileFill with keywordsInclude a photo and customizedbackgroundInclude website link 32. Twitter:Build Your Brand 33. Twitter:Build Your FollowingImport contactsUse Discover tabFollow leadersFollow targeted audienceConsider free tools to helpbuild audienceShare and engage 34. Twitter:Get NoticedShare your voiceHave a good mix of contentKeep tweets relevantSend valuable information toaudience 35. Need More Info on Channels?bit.ly/jumpstartkit 36. Action Plan for Success 37. A Plan That WorksStep 1: Determine Goals 38. A Plan That Works: GoalsSample GoalsIncrease website trafficEstablish credibilityBuild your audience/followingIncrease engagementDrive foot traffic to a locationIncrease Search EngineOptimization (SEO) 39. A Plan That WorksStep 2: Determine Channels 40. A Plan That Works: ChannelsSelect the Best ChannelsDetermine your target audienceFind where they are on socialmediaChoose the media that matchyour goals and target audience 41. A Plan That WorksStep 3: Build Your Audience 42. A Plan That Works: AudienceAudience: Build During Use Join LinkedIn Groups; makepersonal connectionsUse hashtags and mentions intweets Beware of offers thatguarantee immediate fans orfollowers 43. A Plan that WorksStep 4: Develop Content 44. A Plan That Works: Content#1: Brainstorm by asking questionsWhat value can I provide? How can Ieducate my audience?Whats timely and relevant?Whats interesting about my business?#2: Write Down Your Goals#3: Align Brainstorm w/Goals 45. A Plan That Works: ContentContent ExampleNYC Luxury ApartmentsShort-Term Goals:#1: Establish Credibility#2: Drive Traffic to Website#3: Increase Engagement 46. A Plan That Works: ContentGoal: Establish credibility 47. A Plan That Works: ContentGoal: Drive Traffic to the Website 48. A Plan That Works: ContentGoal: Increase engagement 49. A Plan That Works: ContentContent GuidelinesShorter and punchier is betterKnowledge is powerEngage the audienceReveal human side of businessUse sales pitches sparinglyProofread content 50. A Plan That WorksStep 5: Execute & Evaluate 51. A Plan That Works: ExecuteExecute the PlanAssign responsibilitiesMonitor channelsEngage/respondPut a plan in place for handlingnegative feedback 52. A Plan That Works: EvaluateEvaluate the PlanWhat worked? What didntwork?What can & should you shift?What should the next 90 dayslook like? 53. Need More Direction?bit.ly/smb-guide 54. Questions 55. Website and Blog:StrellaSocialMedia.comFacebook:Facebook.com/StrellaSocialMediaTwitter:Twitter.com/RachelStrellaLinkedIn:LinkedIn.com/in/RachelStrellaConnections and Resources