FACEBOOK PAGES FOR BUSINESSEVERYTHING YOU NEED TO KNOW

PAUL FABRETTIDIGITAL DIRECTOR, BRAZEN PR

We’re going to show you how you can turn your Page from this…

…to this…all by the 30th March!

SO WHAT ARE THE CHANGES?

Cover Photo:• Great for brand

identity• Promoting

campaigns• Featuring fans,

product and events

Some ideas to inspire you

Profile picture

Some ideas to inspire you

Info Gallery• Basic page stats• About page• App gallery

IMPORTANT: THE LIKE GATE CAN NO LONGER BE USED TO FORCE PEOPLE TO LIKE YOUR PAGE

Pinned Posts• the new “like

gate”• stick favourite

posts to the top left of the timeline for 7 days

Featured Posts• Celebrate great

content – full width

• Photo galleries• Video galleries• Fan

posts/image/comments

ComposerWhere you:• update your

status• create

milestones• and where fans

can see their friend’s activity

Milestones• Set key periods

in your timeline – make a game of it

• Share your history

Admin Panel• Notification

centre• friend

notifications, messages, analytics

Activity Log• fan and content

control panel• see activity on

your page as-and-when it happens

• changes dates and the visibility of posts

SUMMARY

Important changes to note:

• Cover photos – no selling• Apps cannot act as a “like gate”• Pin content for priority visibility• Feature posts for maximum

visibility• Create milestones for important

events

THANK YOU@PAULFABRETTI

paul@brazenpr.com