Final presentationAudio Wire

Rutger van den Brink (S2090791)Jesse Tingen (S2151243)20-12-2011

Content

Audio Wire

Stands for;- High quality

- Design

- Quick customer service

Analyse Problems• Website not user friendly

• Check-out process too long

• High customer abandonment rate

• Bad experiences

Website is not user friendlyNo clear overview

Too many clicks before purchase

No specifications of the products

Improvements Show most popular products

Insert search options

Provide clear descriptions/reviews

Check-out process too longIt takes too much time to order

Asking for personal data

Asking for passwords all the time

Filling in surveys

ImprovementsNo registration for ‘one-off’

customers

Register only once

Purchase by loging in

Choice to fill in surveys

Site failed in processing private information

There was no online helpdesk

Too many pop-ups and advertisements

Bad experience

Developed an advanced new security system

Introduced an online helpdesk

Reduced the amount of pop-ups

improvements