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FINDING CLARITY IN AN AGE OF DISRUPTION:
Results from Naylor’s 2014 Association Communications Benchmarking Report
TODAY’S AGENDA
• TODAY’S COMMUNICATIONS LANDSCAPE
• KEY FINDINGS AND TRENDS FROM NAYLOR’S ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT
• THREE RECOMMENDATIONS FOR BRINGING CLARITY TO YOUR COMMUNICATIONS STRATEGY
THE EVOLUTION OF VIDEO
THE ROLE OF VIDEO IN TODAY’S COMMUNICATIONS LANDSCAPE
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2014 BENCHMARKING SURVEY PARTICIPANTS
Number of Surveys Completed: 1031Seniority of Respondents: 70.6% in senior management roles (39% Exec. Director / CEO / President; 31.6% VP, Director, Sr. Manager)
CREATING A TWO-WAY DIALOGUE THROUGH THE ASSOCIATION ADVISER MEDIA BRAND ALLOWS US TO DEVELOP DEEPER INSIGHTS TO HELP YOU BE MORE EFFECTIVE.
SINGLE GREATEST COMMUNICATION CHALLENGE
WHAT WOULD IT TAKE TO GET MEMBER ENGAGEMENT HIGHER?
INTEGRATION & BRANDING
Do you KNOW how your members feel about the
communications you provide, or do you just THINK you know?
ASSOCIATION GOALS AND OBJECTIVES
EXPECTATIONS OF MEMBERS, READERS AND ADVERTISERS
Download the 2014 Association Communications Benchmarking Report:
www.Naylor.com/Benchmarking
Contact:
Dana PlotkeMarketing [email protected]: (352) 333-3358Toll Free: 1-800-369-6220 ext 3358
