Upload
coachnj
View
39
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
FIRE UP YOUR PROFILE
Business Success Workshop
COMMON QUESTIONS ABOUT LINKEDIN
Who needs LinkedIn?Why do I care?Where will I interact?What can I do?How will I find people and groups?When will I find time for LinkedIn?
Pre
sen
tatio
n b
y Na
ncy J. M
iller
WHO NEEDS LINKEDIN?Job seekersEntrepreneursRecruitersEmployersProfessionalsRetired
Pre
sen
tatio
n b
y Na
ncy J. M
iller
ARE YOU USING LINKEDIN?How many of you have a LinkedIn
account?Who is actively using LinkedIn?Do you have a Fired Up Profile? How
do you know?Are you using other social media?
Facebook? Twitter? Pinterest? Other?
Pre
sen
tatio
n b
y Na
ncy J. M
iller
WHY DO I CARE?
Besides showing your expertise and building your networking skills, by developing your Profile on LinkedIn, you will be forced to define and describe who you are as an entrepreneur or job seeker.
Your Profile is more than LinkedIn, it’s all about you, and the environment you create.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
YOUR PROFILE IS A MARKETING TOOL
Your Profile is an effective marketing tool for your business or job search. Using social media to build relationships takes time and planning, but there is no financial cost and there are many rewards.
See Pg. 179, Fire Up Your Profile For LifeWork Success for list of prompts.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
LINKEDIN PROFILE ELEMENTS
Head shotHeadlineSummaryExperienceEducationSamples of your workAssociations/Business Connections RecommendationsEndorsements
Pre
sen
tatio
n b
y Na
ncy J. M
iller
YOUR SUMMARY IS THE KEYGet their attention in the Summary
so they will keep reading.Know who you want to speak to. Make your summary into a one
sentence “Headline” under your name.
Include a call to action.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
INTRODUCE YOURSELF IN THE SUMMARY
What you doValues and strengthsAccomplishments you are proud ofA hobby, sport, food or leisure activity
Get their attention in the Summary and they will read on.
Fire Up Your Profile For LifeWork SuccessProfile pg. 179Strengths, Skills, and Character pg. 110-
113
Pre
sen
tatio
n b
y Na
ncy J. M
iller
CALL TO ACTION
Whether your audience is a current or potential customer or a prospective employer, let them know what you want them to do next. Do you want them to: Read your blog. Connect with you.Send you an email message.
Be sure to give your contact information where it is readily visible.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
WHERE WILL I INTERACT?
LinkedIn is a social neighborhood you create:You choose your neighbors.You decide what you want to say to
them and what voice you want to use.Introduce yourself with more than the
template “I would like to add you to my professional network”.
Build relationships beyond your inner circle.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
EXPAND YOUR CIRCLE OF INFLUENCE
Pre
sen
tatio
n b
y Na
ncy J. M
iller
CREATE YOUR IDEAL NEIGHBORHOOD
Use plain paper & colored pens.Draw, write, or list the people,
businesses, and groups you would have in your ideal neighborhood.Friends/FamilyColleaguesClients/CustomersBusinesses/AssociationsLandscape
Pre
sen
tatio
n b
y Na
ncy J. M
iller
THINK ABOUT YOUR PURPOSE
Build your network.Look for a job.Market your product or service.Find a business opportunity.Connect with associations and
businesses.Share your interests.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
WHAT DO YOU WANT TO BE KNOWN FOR?
Product or service Skills and experience Education Character Values Personality Responsibility Humor Expertise in your career field Creativity
Pre
sen
tatio
n b
y Na
ncy J. M
iller
WHO IS YOUR PRIMARY AUDIENCE?
EmployerCustomerClientColleagueFriends
You may be looking for a job while freelancing and going to school. Know your primary objective—there may be conflicts.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
WHAT CAN I DO WITH MY PROFILE?
Increase your visibility to employers, customers, and clients.
Learn from other professionals.Research companies of interest.Demonstrate your skills and
accomplishments.See interest and responses to your
profile.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
YOUR FIRED UP PROFILE WILL PREPARE YOU
Your profile will prepare you for:A business planResumeCover letterIntroductionsEmployment reviews“About” page on your websiteBio for
articles/speeches/presentations
Pre
sen
tatio
n b
y Na
ncy J. M
iller
INFORMATION YOU WANT TO SHARE
Your nameContact informationSocial mediaAccomplishments
For more ideas see pg. 185-186 in Fire Up Your Profile For LifeWork Success
Pre
sen
tatio
n b
y Na
ncy J. M
iller
CONTACT INFORMATION YOU WANT TO SHARE
Pre
sen
tatio
n b
y Na
ncy J. M
iller
THINGS TO DO ON LINKEDINJoin groups of interest (groups are
different than business pages).Interact with discussions.Share your knowledge.Connect with people you know or
have worked with—tell them why you want to connect.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
JOIN GROUPSAsk people you know for an
introduction and see what groups they are in.
Do a search for subjects or groups.Search for Businesses, Associations,
Networking groups.Find an open group in the Group
Directory. http://www.linkedin.com/directory/groups/
Pre
sen
tatio
n b
y Na
ncy J. M
iller
HOW WILL I FIND GROUPS?
Pre
sen
tatio
n b
y Na
ncy J. M
iller
ADD OR LEAVE A GROUPP
rese
nta
tion
by N
an
cy J. Mille
r
CHANGE GROUP UPDATESP
rese
nta
tion
by N
an
cy J. Mille
r
FIND YOUR GROUPSP
rese
nta
tion
by N
an
cy J. Mille
r
SHOW GRATITUDE
Recommend people (not the same as endorsements.)
Ask for recommendations.Show appreciation for the work of
others.Share information of interest from
friends and colleagues.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
ADD DOCUMENTS, PICTURES, PPT
Pre
sen
tatio
n b
y Na
ncy J. M
iller
STOP INVITATIONS YOU SENT
Be careful to not send invitations to join LinkedIn to your address book. Be selective.
If you need to stop the invitation reminders from going out to your contacts, go to your LinkedIn "Inbox/Invitations/Sent" folder.
Open each pending invitation and click on the "Withdraw" option.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
SELECT WHO CAN SEND YOU
LI INVITATIONS Click on “Settings” under your name on
the right side of the page. Click on “Communications” on the left
side of the page. Click on “Select” only people who
appear in your "Imported Contacts" list. Click on “Save changes”.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
SOCIAL REPUTATIONMaintain a professional reputation on
social media. You never know who is connected to
whom in your network.Everything you put on the internet
leaves a footprint.Social sites are a business that will
continue to find ways to market you and your network.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
PERSONAL CONTACT
“Personal contact and face-to-face conversations are still the best way to network and build relationships for work and business, but LinkedIn is a professional social media tool for introductions and follow-up to enhance and expand your social network.”
Fire Up Your Profile For LifeWork Success, by Nancy J. Miller, M.S
Pre
sen
tatio
n b
y Na
ncy J. M
iller
BEST WAY TO NETWORK
Go to meetingsAttend social eventsVolunteerGet training if neededMeet peopleIntroduce yourself on LinkedInFollow up on LinkedInBe ready for unexpected
opportunities
Pre
sen
tatio
n b
y Na
ncy J. M
iller
WHEN WILL I FIND TIME?Social media tools when used well can
expand your opportunities by showing you have usable technology skills, are willing to learn, and by making your skills and experiences visible to a broader audience.
The amount of time and energy you spend on social media will depend on your career field, your customers, and your type of business.
Take an hour a week or an hour a day and see how you can market your career or business.
Pre
sen
tatio
n b
y Na
ncy J. M
iller
SIGN UP – IT’S FREEP
rese
nta
tion
by N
an
cy J. Mille
r
LINKEDIN COMPATIBLE APPLICATIONS
Compatible Apps: SlideShare, CardmunchCommon Image providers: ow.ly, twitpic,
TwitrPix, TwitterCommon File Formats and Sizes
supported for Upload (File size may not exceed 100 MB):Presentations: .pdf, .pptDocuments: .pdf, .doc, ..odtImages: .png, .gif, .jpeg
Pre
sen
tatio
n b
y Na
ncy J. M
iller
FIRE UP PROFILE FOR LIFEWORK SUCCESS
For more information on how to create a fired up profile go to:Creative LifeWork Designwww.njmiller.weebly.comBuy the book, “Fire Up Your Profile
For LifeWork Success” available on Amazon and Barnes & Noble websites.
Email Nancy: [email protected]
Pre
sen
tatio
n b
y Na
ncy J. M
iller