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www. .org Maddie Grant Chief Social Media Strategist [email protected] Skype/Twitter: maddiegrant http://www.diaryofareluctantblo gger.com/ Lindy Dreyer Chief Social Media Marketer [email protected] Skype/Twitter: lindydreyer http://associationmarketing.blo gspot.com/ Thanks for joining us. We’ll get started in just a few minutes.

Five Fears Associations Have About Social Media and How to Overcome Them

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Page 1: Five Fears Associations Have About Social Media and How to Overcome Them

www. .org

Maddie GrantChief Social Media Strategist

[email protected]/Twitter: maddiegrant

http://www.diaryofareluctantblogger.com/

Lindy DreyerChief Social Media Marketer

[email protected]/Twitter: lindydreyer

http://associationmarketing.blogspot.com/

Thanks for joining us. We’ll get started in just a few minutes.

Page 2: Five Fears Associations Have About Social Media and How to Overcome Them

Five fears about social media…and how to get over it.

www. .org

Maddie Grant, Chief Social Media Strategist

Lindy Dreyer, Chief Social Media Marketer

Page 3: Five Fears Associations Have About Social Media and How to Overcome Them

The future demands a leap

Page 4: Five Fears Associations Have About Social Media and How to Overcome Them

Losing control of the conversation

Your #1 Fear

Page 5: Five Fears Associations Have About Social Media and How to Overcome Them

Missing the chance to participate in the conversation

Our #1 Fear

Page 6: Five Fears Associations Have About Social Media and How to Overcome Them

Anti-trust and privacy

Your #2 Fear

Page 7: Five Fears Associations Have About Social Media and How to Overcome Them

Lack of trust

Our #2 Fear

Page 8: Five Fears Associations Have About Social Media and How to Overcome Them

Experiments that fail

Your #3 Fear

Page 9: Five Fears Associations Have About Social Media and How to Overcome Them

Failing to experiment

Our #3 Fear

Page 10: Five Fears Associations Have About Social Media and How to Overcome Them

Members won’t use it

Your #4 Fear

Page 11: Five Fears Associations Have About Social Media and How to Overcome Them

Organizations that don’t use it

Our #4 Fear

Page 12: Five Fears Associations Have About Social Media and How to Overcome Them

Spending too much time without seeing returns

Your #5 Fear

Page 13: Five Fears Associations Have About Social Media and How to Overcome Them

Spending too little time and watching your value

proposition erode.

Our #5 Fear

Page 14: Five Fears Associations Have About Social Media and How to Overcome Them

www. .org

Maddie GrantChief Social Media Strategist

[email protected]/Twitter: maddiegrant

http://www.diaryofareluctantblogger.com/

Lindy DreyerChief Social Media Marketer

[email protected]/Twitter: lindydreyer

http://associationmarketing.blogspot.com/