Five Pillars of Internet Marketing

Rahim Karsan & Michael Cloke

What Are We Going to Talk About?

• The Five Key Areas of Internet Marketing • How to Approach Traffic Generation to Maximize Website Visitors • How to Maximize Leads Generated from Website• How to Automate a Marketing Campaign with Email Marketing • How to Develop Compelling Content that Drives Results• Why Reporting is so Important

What are The Five Key Areas of Internet Marketing?

1.Strategy and content development‣What overall marketing campaign will

look like‣What content (copy) will look like‣Content for marketing campaign most

important item for success2.Traffic Generation‣Different ways to drive visitors to

website

What are The Five Key Areas of Internet Marketing?

3.Setup of Website and Landing Pages‣ To maximize the conversion of Website

visitors into leads4.Email Marketing‣ To maximize the conversion of leads

into presentations and sales5.Reporting and Scoring of Leads‣ To understand what’s working and

what’s not

How to Approach Traffic Generation to Maximize Website Visitors

• Three different levels of traffic‣Search engine optimization (SEO) and

pay per click (PPC)‣Banner Ads‣Email lists, print advertising, direct

mail, lead buying, and social media

How to Approach Traffic Generation to Maximize Website Visitors

• Monitor:‣ Cost per lead‣ Cost per presentation‣ Cost per sale

• Don’t focus on channel – focus on the cost to generate the lead

How Do You Maximize Leads Generated From Website?

• Four Types of Landing Pages (Websites and Squeeze Pages)

1.Corporate website – For SEO‣Multiple pages on website‣Each page is optimize for a different

keyword, such as “SEO company”

How Do You Maximize Leads Generated From Website?

2.Squeeze page for paid advertising such as print‣ Three variables impact conversion of

landing page- Strong headline- Great offer (ebook or video series)- Strong call to action

How Do You Maximize Leads Generated From Website?

3.Squeeze page for PPC campaign such as Google or Bing

4.Squeeze page for Facebook campaign

How Do You Automate a Marketing Campaign with Email Marketing?

• Purpose is to prepare the lead to attend a sales presentation with sales rep or convert automatically through a sales letter

Three Major Types of Automated Campaigns

1.Quick Start Campaign‣Simple method to streamline

marketing for lower cost products‣Generate lead from a squeeze

page‣Sequence of emails drives

prospects to sales letter or video sales letter to make sale

Squeeze PageEmails

Video

Sales Person

Sales Letter

Three Major Types of Automated Campaigns

2.Event-Based Campaign‣Drive traffic to squeeze page

or Website with event-based offer such as a Webinar‣Send sequence of reminder

emails to maximize the number of people that attend the Webinar

EmailsSigns Up Webinar

Three Major Types of Automated Campaigns

3.Multi-Video Sequence Campaign ‣ Ideal method for higher priced

products‣Builds desire, relationship,

and credibility over a sequence of videos‣Sequence of emails drives

prospects to sales letter or video sales letter to make sale

Landing PageEmails

Video

Sales Person

Sales Letter

What is the Right Approach for Content Development?

• Start with emotional drivers of target audience‣Ask right questions:

- Top desires- Fears and frustrations- Objections

• Develop clear value proposition with 3 key elements‣ Who you are and what your product is‣ Product benefits‣ What makes you different

Why Is Reporting So Important?

• Can see how your campaign is performing‣Need to track multiple ads:

- Cost per lead- Cost per presentation- Cost per sale- Revenue generation per ad

Why Is Reporting So Important?

• Starter reports‣Manual spreadsheets

• More advanced methods‣Database

Get FREE video series and eBook at blueprintim.com