The Five Pillars of Sustainable Telecentres

The Five Pillars of Sustainable Telecentres

ISITI-UNIMAS

Dr. Roger [email protected]://www.rogharris.org/

http://www.rogharris.org/

The 5 Pillars of Sustainable Telecentres

Finance

Business plans

Entrepreneurialism

Training

Subsidis-ation

Policy

Poverty reduction

Rural development

ICTsTelecomm-unications

Internet

Operations

Staff

Premises

Technology

Power supply

Location

Social

Needs and strengths analysis

Community Participation

Marketing

Outreach

Organisation

Partnerships

Community ownership

Networking

Sustainable Telecentres

A Mnemonic for the 5 Pillars

Something intended to assist the memory, such as a verse or formula.

FinancePolicy OperationsSocialOrganisation

P FO S O

Old Printers Scramble Fuzzy Orders

Old Printers Scramble Fuzzy Orders

The 5 Pillars of Telecentre Sustainability

Organisational Aspects of Telecentre Sustainability

Partnerships

Community Ownership

Networking

Organisation

Partnerships

• Why are telecentre partnerships essential for sustainability– Partners are essential. – Public-Private Partnerships bring in various skills and resources.– At the local level, typical Telecentre partnerships include; community

leaders, community organizations, schools, health centres, agricultural extension agents and input suppliers, and local cooperatives.

– Assist in identifying the demand for information and in promoting developmental activities that make good use of it.

– Also therefore; local agricultural extension agents, community health workers, schoolteachers and government officials

Partnerships

• What partners should telecentres have?– Government

• Public services, e-government– Donors

• Funding, networking– NGOs

• Development orientation– Private sector

• Financial sustainability– Education institutions

• Common service– Other telecentres

• Knowledge sharing

Community Ownership

• How to ensure community ownership of a telecentre– Include representatives within the governance

structure– Provide services that are responsive to known

needs• Why is it important?– The road to sustainability goes through the centre

of community acceptance

Networking

• What type of networks should telecentres belong to?– International telecentre networks– National telecentre networks– Regional and local telecentre networks– If they don’t exist, start one.

• How to foster participation in a network– Be active

• National level networking – Important for national programmes; government, NGOs,

private sector.


Policy Aspects of Telecentre Sustainability

PolicyPoverty

reductionRural

development

ICTs

Telecommun-ications

Internet

Poverty reduction

• Why are poverty reduction policies important?– To achieve the MDGs– To legitimise telecentres, that provide access to

ICTs for poor people, for whom domestic access is unaffordable.

• How are they formulated and why should they include ICTs?– National PRSPs, but ICT inclusion is patchy.

Rural development

• Why are rural development policies important?– Most of Asia’s poverty is rural.– Rural locations are least served with access to ICTs

• How are they formulated and why should they include ICTs?– Mostly under Ministries of Rural Development,

but their use of ICTs is generally low priority.

ICTs

• Why are ICT policies important?– To legitimise expenditure on expansion of the

infrastructure– To align policies for poverty reduction and rural

development with the formulation of telecentre programmes

• How are they formulated?– Often a national agency which is outside the

regular government structure, possibly directly under the head of government.

Telecommunications

• What are the stages of growth for telecommunications reform?– De-regulation, competition, foreign ownership,

independent regulator.• Why are they important for internet and

telecentre diffusion?– Deregulation accelerates technology diffusion

Internet

• Why is an internet policy required?– As a critical component of ICT policy– A mechanism for achieving digital inclusion – Policies for internet expansion underpin e-

government and telecentre diffusion• How is it developed and implemented?– As part of ICT policy formulations


Social Aspects of Telecentre Sustainability

SocialNeeds and strengths analysis


Marketing

Outreach

Needs and strengths analysis

• How to discover the information and communication needs of the community• Primary data collection:

• Community engagement• Interviews with representatives and officials• Household surveys• Focus group discussions

• Secondary data collection• Previous studies• Other organisations and NGOs

• Why this is crucial for telecentre sustainability?• To enable the provision of information-based services that

the community will appreciate.


• Why should communities participate in telecentre operation?• Info-mediaries who work in telecentres should be drawn

from the communities the centres serve.• Community representatives within the governance

structure facilitate responsiveness to community needs.• They also assist with outreach and marketing by the

telecentre, which increases its impact.

Marketing

• Newsletters• Open days• Special offers• Posters• Notices and billboards• Fliers

•School open days•Competitions•Advertising campaigns•Health campaigns•Demonstrations•Meetings

• How to market telecentre services

Outreach

• How to maintain constant engagement with the community• Regular focus groups; farmers, women, youths, elderly,

businessmen, etc.• Regular surveys• Regular meetings of the council / steering committee,

which will contain community representatives.• Regular functions; open days, promotions, events, etc.


Financial Aspects of Telecentre Sustainability

Finance

Business plans

Entrepreneu-rialism

Training

Subsidisation

Business plans

• What is a business plan?• A formal statement of a set of business goals, the reasons why they are believed

attainable, and the plan for reaching those goals• How to build one

• Should have these components;• The product or service• A market analysis• Strategy and Implementation• Management and staff • Financial analysis, income and cost estimates, cash flow.

• Publicly sponsored telecentres often lack a business plan • Private sector managed telecentres have performed better financially.• The telecentre manager’s entrepreneurial dedication is a key success factor.• They require a combination of technical, managerial and social development

skills that are sometimes difficult to learn spontaneously by local entrepreneurs.

• Pressure for financial can force those that succeed to narrow their targeted users to the groups that can afford the services most, typically urban dwellers and the better off.

Entrepreneurialism

• What is an entrepreneur?– A person who organizes and operates a business or businesses, taking

on financial risk to do so• What essential skills are required by one?

– Self-Motivation, Self-Confidence, Salesmanship, Risk-taker, Financial, Management, Customer-oriented, etc.

• Why are they important for telecentre sustainability?– Local investment fosters community orientation and fiscal discipline.– However, a drive for financial sustainability that relies solely on local

entrepreneurialism risks a drift away from the social agenda. – Arrangements for financing Telecentres need to find a balance

between ensuring financial viability (which may or may not include subsidisation) and equality in sharing the benefits among those in most need of them

Training

• What training can and should be provided for entrepreneurs?– Some of the skills can be learned, but they are

probably not the most important ones;• Salesmanship, Financial, Management

– The more important attributes are inborn;• Self-Motivation, Self-Confidence, Risk-taker

• The challenge is in finding such people and nurturing them towards success.

Subsidisation• Why, when and how are subsidies used to support telecentres?

• A sum of money granted by the government or a public body to assist an industry or business so that the price of a commodity or service may remain low or competitive.

• Most governments, including those of the poorest countries, subsidise services that even the well-off benefit from, including schools, libraries, fuel, food, transportation and health services.

• Subsidies to telecentres can help them become viable .They generally fall into two categories: • those aimed at expanding telecommunications infrastructure into under-served areas

(rural and remote), and • those designed to enhance telecentre performance for development purposes.

• Many countries are crafting market-oriented reforms intended to privatize and deregulate their telecommunications sectors and to improve access and investment in rural, underserved and un-served areas.

• Example mechanisms include; – license obligations to serve rural communities, – minimum subsidies schemes, – telecommunications development funds, and – variations of build-transfer-operate arrangements.


Operational Aspects of Telecentre Sustainability

Operations

Staff

Premises

Technology

Power Supply

Location

Staff

• What is the role of telecentre staff?– To provide information services to the community– Act as infomediaries– Local capacity building

• How should they be selected and trained– Drawn from the community– Women are best

• Why are they critical for telecentre performance and sustainability?– Strong evidence links community acceptance of

telecentres to quality of interaction with staff.

Technology

• What technology should telecentres use?– Computers• Laptops draw less power• Thin clients are less complicated

– Internet• VSAT, Wi,Fi, WiMax,

– Peripherals– Other ICTs, TV, video– Community radio broadcasting

Power Supply

• How to organise power supplies where they are unreliable?– Generators– Solar– Batteries– Micro-hydro– Wind turbine

Location

• Why is telecentre location fundamental to sustainability?– Same reason as a retail shop– To attract customers– Best is next to a market, main street, ground floor,

central location.– Upstairs in government offices don’t work;

• Hidden• Official• Intimidating• “Not for us”


The Ecosystem Perspective on Telecentre Sustainability

Drawing together a diverse set of constructs

ICT PolicyPro-poor

Development StrategiesPoverty reduction

GovernmentAs a user of ICTs

InfrastructureUniversal Service

InstitutionsAgriculture, enterprise development, education, health…

ServicesExtension, micro-finance, public health…

Local AccessTelecentres, schools, libraries,

MethodsParticipatory, local, gender

PeopleFarmers, women, disadvantaged, entrepreneurs, youth…

Documents

The Five Pillars of Sustainable Telecentres