Plutusacademy

Started in 2010 as online coaching.

Powered by a team of Top-B schools Alumnus with a history of delivering best in the industry.Extremely passionate set of people out to change the education industry in India

Leader in India and inspire to be the number one in the country

PLUTUS ACADEMY IS A JOURNEY, A MISSION,

A MOVEMENT!

A spirited effort to foster the next generation of India, the youth.To shape their attitude & confidence, shatter the myths and mystic thatsurrounds entrance exams due to proliferation of revenue orientedcoaching centers in India.

MISSION

To be the undisputed national leader in the country in alternative Career Consulting and Guidance Industry…!

VISION

If you can dream it, you can achieve it!!!

CORE VALUES

Team Plutusacademy Believes In The Power Of Dreams!

Believes In The Human Spirit!

Competitive Tutorial Industry in India is over ` 5000 cr.

Domination of unorganized and local players

Last decade saw consolidation and greater branding

Bank , SSC , Other Government exams have large number of aspirants and with 7th Pay commission more and more candidates get attracted

Growing at 30% annually

Inconsistent performance by national players

Test Preparation

Industry Preview

Our Specialized

Training

Programs

CAT Common Admission

Test 18, 12 , 6-9

months, Test series & Correspondenc

e

SCETState Level Common

Entrance Test12 , 6-9 months,

Test series & Corresponden

ce

GMATGraduate

ManagementAdmission Test

3 months course

GREGraduate Record

Examination 5 months course

TOEFLStandalone,

Add-on

CLAT& BBAUndergraduate

course 24, 12 , 6-9 months,

Test series

SSCCampus

RecruitmentSpecifically Targeting

Customized Institutional

Requirements

IBPS GATE

Digital Marketing

Only Premium Brand in the Industry

Focus on preparation rather than on results

Positioning around the centre headUnlike industry norms of highlighting results/number of

centers

Focus on the right audienceClear motive to shrink the market

Get students with the right mind-set

Permanent faculty in all 6 centers.KEY DIFFERENTIATORS

TEAM PLUTUS ACDEMY

Collectively, Team plutus academy has experience of training more than 5000 students for government exams

Track Record and our Goals•Operating break even of any new centre in 6-8 months• Any new centre rises to the market leader spot in first 2 years of operations•Over 60 % market share by the end of three years

OUR EXPERTISE

Currently, we have 14 centers spread across 6 states

PLANS AHEAD

• To expand over 45 centers across 37 major cities, with a mix of owned and franchisee operations

• To capitalize on growth of Computer-based Testing with a specialized

online product

PatnaVaranasiAllahabadLucknowKolkattaKanpurMuzaffarpurNoida

OUR CENTERS

PLUTUS ACADEMYc-59 , sector 2 , Noida, 201301

Corporate officec-251 , sector 63 Noida

www.plutusacademy.com

Plutusacademy

Business Partnership

Model

Understanding Plutus academy or Business Partnership

Plutus academy

Business Partnership

Regular

Franchisee

The Licensor provides umbrella branding and material plus employee training, the rest viz.

accountability, localized marketing & promotions, running the centre is on the Licensee.

In plutusac Business Partnership Model, plutusac is involved in the last mile operation also, by

implementing of Student Management System and monitoring performance of Batch Mentors as well as

Marketing Team

plutusacademy takes ownership of the student and guarantees 100% student satisfaction and

the best result in the market.

✓ An Enthusiastic And Energetic Person With Focus And A Vision.✓ Loads Of Passion To Teach And Mentor Students✓ 1200-2000 centrally located, front facing infrastructure✓ Strong Credentials in the city✓ Understanding of the market✓ Local network in schools, colleges and important government bodies✓ `15-30 lakhs Investment capacity✓ Experience in tutorial industry an added advantage

PRE-REQUISITES TO FRANCHISEE LEASE

DYNAMICS OF DAY TO DAY OPERATIONSINFRASTRUCTURE REQUIREMENT

•2 Classrooms with capacity of 30 each (300 sq ft each)•Computer Lab (200 sq ft)•1 Reading Room •2 Counseling Cubicles •1 Faculty Lounge (100 sq ft)•1 Operations Zone / Back Office •1 Centre Manger Cabin

MAN POWER REQIREMENT•1 Marketing Executive•2 Counselor•2 Full Time Faculty – Maths and Reasoning•1 center manager (Quant or verbal faculty)•1 Operation Executive

Launch Expenses : 5 LakhsLaunch Expenses with respect to marketing•Mix of following tools:

oNewspapers AdvertisementsoHoardings, Banners and PostersoMock SSC , Mock IBPSoPresentation, Workshops and Seminars

LAUNCH EXPENSES

OPERATING COST ANALYSISExpenditure Category LOW HIGH

Rent and maintenance 40,000 70,000

Electricity Bill 15,000 25,000

Telephone Bill 7500 10,000

Salary to be paid by franchise 1,50,000 2,00,000

Routine marketing expenditure 1,25,000 1,50,000

Misc expenses 20,000 30,000

Total expenditure of running a center

3,57,500 4,85,000

“COST WILL VARY FROM MARKET TO MARKET”

All Figures in Rs

CAT CMAT GMAT GRE TOEFL BBA CLAT CRAT

18 months 18 months 4 months

Add-on 24 months 24 months 3 months

12 months 12 months Stand Alone

12 months 12 months

6 months 6 months Crash course

Crash course

Test Series Test Series Test Series Test Series

REVENUE SOURCES

LICENSE FEES:

Royalty : 35%

*Varies from market to market

The royalty charges include:• Royalty to use Endeavor brand/trade name and corporate image• Full Material of respective exam• Video Lectures• Online doubt clearing sessions as well• Mock test

Performance incentive on the basis of franchisee performance. On the basis of grading given annually to the franchisee, royalty payments can be reduced to 28% of total collections

ROYALTY

Student Market Fees Charged700 - 800 Rs 3,00,000

800-1000 Rs 5,00,000

1000 - 1500 Rs 7,00,000

Full support in setting up a new franchiseeFull assistance in*:

– MarketingMedia Planning: Medium, Creative and Agency CoordinationPR Activity CalendarBranding Activity Planning - Seminars and WorkshopsBusiness Potential Mapping - Institutional Tie-ups, etc

– Recruitment & Training of the Marketing Staff Corporate HR team centrally takes care of sourcing and staffing PR Activity CalendarFormal Induction and Training program for every individual joining Endeavor irrespective of his/her function or

role

* For first 6 months or till the time centre becomes self sufficient

OUR COMMITMENT

Full support on Operation and Administration system

•HO supports in the form of Batch planning, Scheduling, Student Monitoring System, Faculty Performance

Management, and Course flow.

•Technology Support by Indigenously designed software, developed specially to take care of daily needs for

smooth and standardized operation at each centre in the most effective and efficient way ensuring standardized

processes across country.

•Software takes care of everything right from ‘inquiry’ to ‘attendance’ to 'cash flow management’ through

different modules designed after a lot of research

•A screen shot of the same has been attached for your reference on the next slide

OUR COMMITMENT