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Short presentation at the Worldwide Intranet Challenge Event in Zurich (30.09.2013) talking about some of the reasons why the progress in regard to the Digital Workplace is still very small in most organisation
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From Intranets
to the Digital
Workplace
Zürich
30.09.2013
Stephan Schillerwein
www.schillerwein.net
www.intranet-matters.de
@IntranetMatters
How far have we really come so far?
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Profile Stephan Schillerwein
15+ years of experience in Digital Media and Information Management, specializing in Intranets, Social Collaboration and the Digital Workplace
100+ projects at 50+ organizations of all sectors & sizes
Formerly Online and Intranet Manager at several large enterprises and Director of the Intranet Benchmarking Forum
Business computer scientist – speaks language of “both sides”
Author, conference speaker, jury member, blogger, …
Partner of the Worldwide Intranet Challenge Intranet & Digital Workplace Advisor
Project Focus:
Vision & Strategy
Coaching & Enabling
System evaluation
Intranet Methodology
360° Intranet Assessment
Findability
Lean specification
Organisational Concepts
…
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WHERE DO WE STAND?
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Coca Cola Enterprises
Source: Digital Workplace 24, 2013
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StoraEnso
Source: Intranet Reloaded, 2013
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Tieto
Source: http://www.digitalworkplacegroup.com/2013/05/14/screenshots-tieto-has-most-operational-intranet-youve-ever-seen/
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Barclays
Source: Digital Workplace 24, 2013
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But What about
all the other
Intranets in the
world … ???
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Was der CEO sieht...
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WHY ARE MOST INTRANETSSTILL NOT MOREADVANCED?
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Simple reasons, deep impact …
Intranet
Defined, limited scope
Defined responsibility within an existing structure
Little changes in «way of working»
Little changes to command and communication chain
Operated within industrial ageparadigms
Digital Workplace
The sky is the limit
Creates a whole new «discipline»
Requires a new way of thinking and working
Enterprise 2.0 at its best
Transformation into a Digital Business
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Misconceptions about Digital Workplaces
DigitalWork
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Because our focus used to be on Functionality
Intranet
• Function A
• Function B
• ...
• Function C
• Function D
• ...
Collaboration
• Function E
• Function F
• ...
...
• ...
• ...
• ...
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Questions we never seemed to ask
• «What is the nature of work in a post-industrial age?»
• «How do we deal with resources that we have in over-abundance?»
• «What tasks matter most for the success of our company?»
Picture credits: Long Tail: http://commons.wikimedia.org/wiki/File:Long_tail.svg
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-Place
Digital
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Are we forever stuck with «Simple Intranets»…?
Lufthansa Intranet in year 2000
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We have to stopputting solutionsfirst …
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… and start talkingabout
business cases!
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THE BUSINESS CASE FOR THEDIGITAL WORKPLACE
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Dear Mr. CEO …
… we have a 25+% productivity issue in information work …
… that affects 60+% of our employees – and
100% of management …
… especially in the tasks most that are relevant for our (future) success
…
… and also affects employee engagement, creativity, innovation, attractiveness for new
hires …
… plus our ability to execute business
strategy!
Oh, and the competition hasn’t realized that they have the same problem
as well, yet …
Note: all statements are made based on research
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The Gap between Goals and Tools
Business Goals
Tools
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Value Drivers bridge the Gap between Goals and Tools
Business Goals
Value Drivers
Tools
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Case study: making the case using Value Drivers
79%
78%
75%
74%
74%
69%
67%
60%
58%
56%
54%
53%
52%
52%
52%
50%
49%
47%
47%
46%
39%
38%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
02 - AUFFINDBARKEIT VON INFORMATIONEN
07 - WISSENSTAUSCH
12 - PROJEKTARBEIT
01 - VERFÜGBARKEIT INFORMATIONEN
05 - PERSÖNLICHE INFORMATIONSFLÜSSE
14 - PROZESSE
18 - STEUERBARKEIT INTRANET
13 - TRANSPARENZ ÜBER GESCHÄFT
09 - AUFFINDBARKEIT PERSONEN UND EXPERTISE
06 - ZUSAMMENARBEIT
22 - MITARBEITERPRODUKTIVITÄT
08 - KOMMUNIKATIONSMÖGLICHKEITEN
17 - VERBINDUNG INTRANET MIT ANDEREN SYSTEMEN
04 - VERFÜGBARKEIT VON BILDUNGSANGEBOTEN
15 - ENTSCHEIDUNGSFÄHIGKEIT UND -QUALITÄT
10 - INNOVATIONSKRAFT
19 - UNTERNEHMENSKULTUR
11 - MITARBEITERZUFRIEDENHEIT
03 - PAPIER-BASIERTE VORGÄNGE
20 - ARBEITGEBERATTRAKTIVITÄT
16 - INFORMATIONSSICHERHEIT
21 - MARKENBOTSCHAFTERTUM Content Management
Social Collaboration
Projekte
Personal Dashboard
Prozesse
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TO SUM UP …
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From basic Intranets to the Digital WorkplaceAn Intranet & Digital Workplace Maturity Modell© Infocentric Research, 2013
• News• Information library• Employee self-service• Simple applications
Providing Information
Focu
s Enabling generic Interaction
Specific Work Support
Tech
no
-lo
gie
s
Bu
sin
ess
Val
ue
• Advanced Social Collaboration
• Advanced integration & applications
• Strong people profiles• Advanced and more
specific process support, e.g project, innovation and front-line management
• Enterprise search• Support any kind of
information• …
Mat
uri
ty
Stage 1:Basic Intranet
Stage 2:Extended Intranet
• Basic Social Media & Collaboration
• Generic process support
• Extended people profiles
• Enhanced applications & Integration
• Personalization
Stage 3:Basic Digital Workplace
Business Transformation
Stages 4 and beyond:Full Digital Workplace
• Holistic process support throughout and beyond the organization
• “Meta functionality” (e.g. Social, Collabor-ation, …) integrated in all components
• Context and intelligent filtering
• Near seamless integration
• Universal Inbox• Continual reshaping of
the organization• Change, Culture &
Engagement driver• …
Industry average Innnovators
Content
Collaboration
Documents
Portal
Search
Other, specific
Mid-/long-term Vision
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“If I had an hour to save the world, I would spend 59 minutes defining the problem and one minute finding solutions”- Albert Einstein
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Thank you !
Taking the next step in Digital Transformation - together
Stephan Schillerwein
www.schillerwein.net
www.intranet-matters.de
@IntranetMatters
