Embed Size (px)
Citation preview
FTI FORTIFY
Crisis simulations and workshopsFTI Fortify is a key component of FTI’s crisis preparedness and reputation management toolkits and provides clients with a private, secure environment in which to stress test capability and crisis processes.
Getting match-fit: our approach to simulation exercises
Interactive
FTI Fortify simulation exercises include the use of hands-on,
private digital environments that enable realistic and interactive
social media modules, stakeholder engagement via email as well as
phone call role play
Bespoke
Every scenario is bespoke to each client. Scenarios range from data breaches to fuel contaminations,
from grassroots boycott campaigning to customer service
issues
Relevant
As each simulation is unique we’re able to deliver value to
all participants by tailoring each session to the broadest range of skill-sets and experience levels
Cross-functional
Participants include all individuals who would be involved in
formulating or implementing crisis response communications
– typically this includes team members from communications,
customer services, marketing and senior management
Fortify: SimulationWorking with clients we develop a bespoke and authentic crisis simulations that will:
Stress test your crisis management teams by seeing how they handle communications in a crisis
Highlight strengths and identify vulnerabilities in existing crisis processes, structures and skills
Provide maximum realism and participant engagement through credible scenarios, authentic social media and stakeholder role-play, realistic news, blog and forum injects, broadcast video inputs, fully interactive Twitter, Facebook and LinkedIn-style feeds
Deliver total privacy by enabling all aspects of the exercise to be conducted on a secure digital platform
Enable in-depth feedback and analysis together with recommendations for optimising your crisis policies and processes
FTI works with clients to develop realistic and relevant crisis scenarios. We then build your bespoke crisis simulation platform and content – including re-creating your presence on social media channels, your website and email network.
PRE-BRIEFING
A typical three hour crisis simulation exercise will include:
Session briefing and platform familiarisation (15m)
Live crisis simulation including authentic stakeholder and social media role-play, realistic news, blog and forum injects, broadcast video inputs, fully interactive Twitter, Facebook and LinkedIn style feeds (2h15m)
Exercise de-brief covering what went well and areas for improvement (15m).
ON THE DAY
FTI delivers an in-depth feedback and analysis report covering recommendations for process, policy and capability improvements.
FEEDBACK REPORT
Ant Moore [email protected] +44 (0)20 3727 1367Andrew Williams [email protected] +44 (0)20 3727 1530
Looking for a
shorter, less
intense session? Why
not try our Fortify
Workshop?
Rebeca Flores [email protected] +44 (0)20 3727 1825
