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We help clients achieve communications goals by strategically creating & distributing content that has emotional resonance and functional utility in order to inform minds, inspire hearts & influence better decision making. Our best work is in support of causes through non-profits and government agencies, or in support of the Corporate Social Responsibility goals of brands.
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Company Introduction Deck
Thursday, May 30, 13
“Educating the mind withouteducating the heart is no education at all.”
Aristotle
Thursday, May 30, 13
Who We Are Founded in 1999, FSM is a digital media network of content strategists and producers with backgrounds in journalism (print, radio, film, TV), marketing communications and public relations. Our offices are in the Seattle and Philadelphia areas.
Our roots run deep in the development of purpose driven, non-fiction stories and functional content that educates people about products, services and causes.
We help clients achieve communications goals by strategically creating & distributing content that has emotional resonance and functional utility in order to inform minds, inspire hearts & influence better decision making.
Our best work is in support of causes through non-profits and government agencies, or in support of the Corporate Social Responsibility goals of brands.
Why We Do It
What We Do
Core to FusionSpark Media’s culture is a passion for content with a purpose. At the end of the day, it’s about making a difference, for our clients ... and for us. It’s about feeling good about contributing to the greater good through the work that we do.
Thursday, May 30, 13
Ways We’ve Made a Difference:
We are skilled at aligning brands with worthy causes through content that is useful and authentic, engaging and socially relevant.
We’ve trekked across a desert in August to tell online stories that influenced the creation of a new Sonoran Desert National Monument.
We’ve stared black tip sharks in the eye in order to create content that raised significant funds for the Nature Conservancy’s protection of Palmyra Atoll.
We’ve developed content that helped the Florida Department of Environmental Protection influence gardeners to change their behavior to protect Florida’s drinking water supply.
Our Unique Capability
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Our Legend:The key below explains the various inputs and activities that FusionSpark Media has contributed to the examples of work in this portfolio.
Photography
Research & Writing
Video Production
Content Strategy
Creative Ideas
Audio/Photo Slideshows
Interactive Design
Talent Network
Graphics/Illustration
Information Architecture
Scripts & Voiceover
Passion (Applies to Everything!)
Music
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Whidbey & Camano Islands Tourism - View
Infographics
Research & Writing
Graphics / Illustration
KEY INPUTS:
Creative Ideas
Content Strategy
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Florida Springs: Protecting Nature’s Gems / Florida Dept. of Env. Protection - ViewInteractive Graphics
Interactive Design
Research & Writing
Original Illustration Information Architecture
Content Strategy Creative Ideas
KEY INPUTS:
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Gift of a Lifetime / Donate Life & Sponsors - ViewInteractive Graphics
Interactive Design
Research & Writing
Original Illustration Information Architecture
Content Strategy Creative Ideas
KEY INPUTS:
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Editorial & Lifestyle PhotographyMultiple Projects
Photography Talent NetworkContent Strategy Creative IdeasKEY INPUTS:
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Video StorytellingWhidbey & Camano Islands Tourism - View
Scripts & Voiceover Video Talent NetworkKEY INPUTS: Music
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Video StorytellingGift of Life Donor Program - Anniversary Video View
Scripts & Voiceover Video Talent NetworkKEY INPUTS: Music
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Instructional VideoWater Research Foundation - View
Scripts & Voiceover VideoKEY INPUTS: Research & Writing Graphics/Illustration
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Journalistic WritingMultiple Projects, Multiple Writers
Springs are a lot like people. Once you've spent enough time with them, you discover that no two are alike; each has its own character and spirit as well as good days and bad days. Springs also have their shining stars, where evolution seems to have spent a bit more time making sure it got everything right. In north Florida, that star is Wakulla Springs.
"Wakulla is the Mecca of springs and underwater caves," diver and film producer Jill Heinerth tells me. "Movies, world-record cave dives, archeological discoveries, you name it—Wakulla is where it all happened first."
Excerpt - Exploring Wakulla Springs: One Small Step for Inner Space Full Post
In 1830, novelist Mary Shelley wrote about a scientist who used body parts from people who had died to construct a living being who was morally and physically superior to other humans. Popular culture soon transformed this book entitled "Frankenstein" into a warning about the dangers of tinkering with nature. All subsequent fictional depictions of transplantation have been relentlessly negative.
While such negative stories often overshadow the positive, life-affirming aspects of transplantation, a growing body of literature - letters between transplant recipients and families of donors - does capture the emotions that arise when a dead person saves someone else's life. Such letters pass through the office of Lara Moretti, director of Family Support Services at the Gift of Life Donor Program in Philadelphia.
Excerpt - Finding the Healing Power of Donation Full Post
By Peter Lane Taylor
By Joel Swerdlow
Research & WritingContent Strategy Talent NetworkKEY INPUTS:
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What Clients Say About Us:"As a FusionSpark Media client, I've been impressed by their grasp of the entire content ecosystem, from content strategy development to the creation of a variety of content assets, ranging from text and graphic design to scriptwriting and video production."
Jill ThiareDirector of Communications and MarketingWater Research Foundation, Denver, CO
"We didn’t want just a website building agency, but a content partner. That decision has definitely paid off for us."
Kathleen ByarsDirector of Marketing
Dive Rite, Inc
"We decided to engage FusionSpark, who completely transformed our ability to communicate on the web with content."
Mike HunninghakeDirector of CommunicationsPinelands Preservation Alliance
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Partial Client List:• Water Research Foundation• Toyota Motor Corporation • Seiko Epson Corporation • Wyeth Pharmaceuticals • Jackson Hole Wildlife Film Festival• Florida Department of Environmental Protection • Florida Yards and Neighborhoods Program • University of Florida • American Liver Foundation • Donate Life • Musculoskeletal Tissue Foundation • Gift of Life Donor Program • Cadence 9, Inc. • Dive Rite, Inc.• Whidbey & Camano Islands Tourism• Pinelands Preservation Alliance• Conserve Wildlife Foundation of New Jersey• Cougar Fund• New Jersey Future• Mukilteo Coffee, Inc.• Karst Productions, Inc.• MacGillivray Freeman Films, Inc.
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Our Core Team:Russell Sparkman, President & CEO
Russell co-founded FusionSpark Media (FSM) in 1999, with his brother Kevin Sparkman, to pursue the development of custom content and web documentaries on the web.
Kevin Sparkman, VP/Executive Producer
Kevin is a co-founder of FusionSpark Media where his responsibilities include strategic planning, executive production, and business development.
Jack Penland, Executive Producer
Jack has a distinguished background in broadcast news journalism, having produced live coverage for ABC for 20 years. Jack produces and edits videos for FSM projects.
Chris Baldwin, Art Director & Graphic Designer
Chris is FSM’s in-house art director and graphic designer working on both offline & online projects.
Kim Barnes, Biz Dev & Project Management
Kim recently joined the FSM team bringing over 15 years of experience in film production & tv vfx/post production business affairs & finance, crew management & creative story development.
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Russell Sparkman, CEO
360.720.8080 (m)
Kevin Sparkman, VP
360.720.8075 (m)
WEST COAST EAST COAST
Kim Barnes, Biz Development
310.922.0633 (m)
Kate Byars, Biz Development
386.984.9837 (m)
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