Supercross media deck

MEDIA DECKCONFIDENTIAL

TABLE OFCONTENTS

SUPERCROSS.COM MEDIA DECK 2012

CONFIDENTIAL

SUPERCROSS.COM

SUPERCROSS.COM READER

RACE COVERAGE

WHY SUPERCROSS.COM

ADVERTISE WITH US

ONLINE AD RATES

GENERAL SPECS

CONTACT US

Supercross.com is already the most influential outlet for moto and off-road available online today, and with upcoming enhancements and added features the site is poised to grow bigger than ever in 2012. In times like these your marketing dollars need to be maximized for the best possible return. Supercross.com - Your window to the moto world!

Awarded the top position placement by search engines, Supercross.com is a premier moto website that provides complete national and global coverage of supercross, motocross, freestyle, the X-Games, and more.

Whether a new fan or seasoned professional, viewers receive a full spectrum of breaking news, race results, ticket purchases, photos, and videos, as well as access to exclusive features with the biggest names in the industry. Supercross.com provides the most compelling and exhaustive moto content that consistently satisfies a growing and hungry fan base.

SUPERCROSS.COM


CONFIDENTIAL

Supercross.com is routinely visited by viewers from all levels of involvement with the moto industry (see demographic info below). However, our average core follower—one who eats, sleeps, and breathes moto—is a twenty-seven-year-old male with an annual income of $75K who owns two bikes and loves attending or viewing race events.

SUPERCROSS.COM DEMOGRAPHCS

Source: Google Analytics

SUPERCROSS.COM

READER


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Male

Female0% 20% 40% 60% 80% 100%

11%

89%

AGE0 - 17

18 - 24

25 - 34

35 - 44

45 - 54

55 - 64

65 or more0% 20% 40%

9%

21%

37%

12%

21%

< 1%

< 1%

0% 20% 40% 60%

Less than HS diploma

High School

Some College

Bachelors Degree

Graduate Degree

21%

46%

24%

9%

< 1%

0% 20% 40% 60%

5%

< 1%

20%

45%

30%

HOUSEHOLD INCOME$0 - $24,999

$25,000 - $49,999

$50,000 - $74,999

$75,000 - $99,999

$100,000 - $149,999

$150,000 or more < 1%

EDUCATION

GENDER

RACECOVERAGE


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AMA Supercross Series Championship | JAN - APR

AMA National Motocross Championship | MAY - SEPTAMA Women’s National Motocross Championship | MAY - SEPT

FIM World Motocross Champion Grand Prix Series | APR - SEPT FIM Women’s World Motocross Champion Grand Prix Series | APR - SEPT

Australasian Supercross Series | OCT - NOV

2012 SUPERCROSS RACE COVERAGE

WHYSUPERCROSS

.COM?


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HIGH TRAFFIC + CORE DEMOGRAPHIC = MARKETING DOLLARS WELL SPENT

#1 IN ONLINE TRAFFIC WITHOUT PRINT PUBLICATIONWith many internet resources to spend your marketing dollars, why not choose a site with high traffic and attention to detail to help get your product in front of the right demographic.

ADDRESS GOOGLE PAGE RANKMotocross.transworld.net 6SUPERCROSS.COM 5Racerxill.com 4Vitalmx.com 4Vurbmoto.com 4 Source: Market Samurai ®

HOW TO ADVERTISE• Branded Content• Display Advertising• Site Wrap• Video Sponsorship

• Mobile App• Homepage Roadblocks• Re-Targeting• Custom Activation

SITE ANALYTICS• Monthly page views: 1,404,437• Monthly visits: 210,383• Monthly unique visitors: 128,882• Average time on site: 9 minutes 30 seconds• Significant monthly unique visitors abroad in Canada, Australia, UK, France, and more

Source: Google Analytics

ADVERTISEWITH US


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BRANDED CONTENTBy sponsoring some of the exclusive content on Supercross.com such as Race Results, RJ Says, or Amanda OnSite your brand will enjoy premium visibility and exposure with our loyal fan base.

DISPLAY ADVERTISINGSupercross.com gives you a full suite of shapes and sizes for display advertising. From the standard 300x600 half page banners, to 728x90 leaderboard advertisements, to ad blocks of all sizes, giving you the flexibility to be creative with your campaigns, and convey your message the best way possible.

HOW TO ADVERTISESUPERCROSS.COM MEDIA DECK 2012

CONFIDENTIAL

LEADBOARD

HALFPAGE

BANNER

YOUR LOGO

HOMEPAGE 3:1

HOW TO ADVERTISE(CONTINUED)


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SITE WRAPOne of the best ways to generate immediate and measurable click through results, is to have your branding wrap the entire Supercross.com site. Readers will gain awareness of the campaign and be channeled directly to your site by clicking anywhere in the Supercross.com background.

VIDEO SPONSORSHIPSupercross.com can propel your brand using simple techniques such as logo-imbedded videos or sponsorship of the video homepage. We also have the expertise to execute more advanced campaigns such as complete product reviews, script write-ins, strategic product placement, and full promotional pieces.

YOUR LOGO



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MOBILE APPThe Supercross.com mobile application gives mobile users the same experience as the main site (race results, rider profiles, schedules, tickets, streaming videos, etc.) right in the palm of their hands. Advertisements on the app work exactly the same way as on the site: tractable clicks take users directly to your mobile site.

HOMEPAGE ROADBLOCKSSupercross.com boasts over 128,000 unique monthly visits, and each one represents an opportunity to grow your brand. Before getting to the main site, every visitor views your video short or campaign, or receives an offer. This allows you to capture the attention of our viewers at its highest level.



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RE-TARGETINGOne of the aspects which set Supercross.com apart from our competitors is the ability to “retarget” visitors to the site. By integrating social media, newsletters, custom email campaigns, page peels and more, Supercross.com gives you the ability to capture and engage with potential customers.

CUSTOM ACTIVATIONWhen you become an advertising partner with Supercross.com, your marketing will be executed with the expert planning, tracking, and analysis of a professional marketing firm. We work together with our partners to develop and execute fully customized campaigns across any and all of our advertising channels, or to develop new solutions.

LEADBOARD

HALFPAGE

BANNER

HOMEPAGE 3:1

YOUR LOGO

YOUR LOGO

GENERAL RATES• Branded Content:• Display Advertising:• Site Wrap:• Video Sponsorship: • Mobile App:• Homepage Roadblocks:• Re-Targeting:• Custom Activation:

TARGETING OPTIONSBanners, including mobile banners, can be targeted by geography, browser, browser language, operating system, bandwidth, user domain, day, time, and more.

ONLINE AD

RATES


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ACCEPTABLE FILE FORMATS• JPG• GIF• SWFRich media vendors accepted: Pointroll/Pixel, Mediaplex/Standard, Eyewonder/Javascript, Facilitate/Javascript/Flash, Facilitate/ Javascript/Universal, Adition/Javascript, Adtech/Javascript, Adtech/IFrame, Atlas/IFrame/Script, Atlas/Standard/Standard Image, Doubleclick DFA/Javascript/Dynamic, Flashtalking/Pixel, Flashtalking/Javascript, Google/AdSense, Tradedoubler/Javascript*Supercross will test any rich media vendor.

FLASH REQUIREMENTS• Flash 8• Action Script 2.0• clickTAG (case-sensitive)

LOOPING AND ANIMATIONBanner ads on Supercross.com are programmed and placed to be seen, so it’s not necessary to get overly flashy with your banner ads, particularly on halfpage units. If you do use video or a lot of movement, we highly suggest limiting it to one or two loops max, then stopping on a static call-to-action. Keep in mind that our halfpage units sometimes stay on a user’s screen for up to 15 minutes.

SUBMISSIONAll banner creative should be submitted to [email protected] at least 2 full business days before the contracted start date. All banner ads are subject to Supercross’ approval.

GENERALSPECS


CONFIDENTIAL

OTTO [email protected]. 866.631.1584 X16502C. 858.784.1532

CONTACTUS


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Sports

Supercross media deck