Future of digital businesses and innovations in social media iim raipur ver2

Copyright © 2014 HCL Technologies Limited | www.hcltech.com 1

The Future

of Digital Businesses

& Innovations in Social Media

Apurva Chamaria,

Director & Head, Global Brand and Digital Office, HCL Technologies





Innovations

in Digital

& Social Media

Today digital and social media is (among other things):

- Institutionalizing a new currency

- Changing the way people bank

- Saving lives

- Finding out loyal customers

- Helping organizations attract and retain talent


The Future of Money ?

• Peer-to-peer payment system

and digital currency

introduced as open source

software in 2009 by

pseudonymous developer

Satoshi Nakamoto

• A cryptocurrency, uses

cryptography to control

creation and transfer of

money

• Users send payments by

broadcasting digitally signed

messages to the network

• Miners verify, timestamp, and

record transactions into a

shared public database called

the block chain, and are

rewarded with transaction

fees and newly minted

bitcoins

ZYNGA partners with bitpay to accept BITCOIN

for its popular games like Farmville


Problem

Solution

Results

• Downloaded 750K times

• Processed almost $4 billion worth of payments in 2012

Kaching mobile payment app makes it easy to

make multiple types of payment from an

iPhone. Enables multiple types of payment:

• Bill payments through Australia's Bpay

• MasterCard PayPass payments at the POS

• Payments to friends through email

addresses and mobile numbers

• Payments through Facebook.

Digitization of traditional banking


Problem

Solution

Results

• 21% Reduction in Accidents y-o-y during same period

• 60 Million YouTube views, 4Mn shares, 15 Mn Game players, No. 1 app in 18 countries, Top

100 app in 101 countries, iTunes charts in 28 countries

• Earned media coverage worth $60 Mn

• YouTube video with catchy song,

funny lyrics and a safety

message at end

•Website to raise awareness and

get pledges

• iTunes download, Web game,

Mobile App and Game

Reducing the growing number of accidents on the Melbourne Metro


Problem

Solution

Results

• Reduction of Fans from 38,000 to 8,000

• Sticking on to 8000 fans that are more loyal, more engaged

• Average engagement rate of brand's top 20 most engaged fans =l that of 75 average fans

• A phase of Facebook marketing that embraces the "superfan”

• We’ll gift you a free Big Mac from

McDonald’s……

• But…

• If you accept, we’ll ban you from our

page for life

Identifying loyal consumers on Facebook and increasing engagement

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yUoOe6bSrrrOWM&tbnid=MS4n2NEqvsh4FM:&ved=0CAUQjRw&url=http%3A%2F%2Fblogs.sap.com%2Finnovation%2Findustries%2Fburger-king-norway-gives-away-bigmacs-to-test-fan-loyalty-01240900&ei=etbOUsK7FML5rAfvoICABg&psig=AFQjCNFXEz6LnwKMKQ_lTfcpXedrTkGSDQ&ust=1389373428675863


Problem

Solution

Results

•Overall renege rate down by 6% within a quarter

• 62% of candidates approached played the game, and joined

• Chances of non players dropping 10 times higher

• An interactive game designed by HCL

• Familiarized candidates with HCL’s

ideapreneurship culture, and its core

values

• Social gaming that candidates compete

against each other

Fighting down an alarming renege rate and boosting pre-joining engagement


To know more visit www.coolestinterviewever.com and follow our twitter handle @hcltech

http://www.coolestinterviewever.com/


12

Apurva Chamaria

• Global Sales & Marketing Leader

• Currently Director & Head – Brand & Digital Marketing . HCL Tech

• Ex- Head – Global Sales Excellence, HCL Tech

• Ex- Head – Global Marketing & Strategy , EAS & ETS, HCL Tech

• Ex- Business Manager, Australia, N.Z, Philippines & H.K, Ranbaxy

Laboratories

• Sales & Marketing Trainer

• Industry Speaker at conferences and annual conclaves of B-Schools like ISB,

FMS, IIMC, IMI, MICA etc.

[email protected]

+91-9560622700

+91-120-4382800 https://twitter.com/a1purva Apurva Chamaria

mailto:[email protected]

https://twitter.com/a1purva

https://twitter.com/a1purva

http://in.linkedin.com/in/apurvachamaria

http://in.linkedin.com/in/apurvachamaria

https://twitter.com/

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=WU0X16fC__4XpM&tbnid=3EnYch0SCSMRCM:&ved=&url=http://www.clker.com/clipart-icon-mobile-phone.html&ei=E6PCUayxEYqNrgfJ8YGYCQ&bvm=bv.48175248,d.bmk&psig=AFQjCNGkVv1UG7kKuHI1HW04TT0fmKyuwg&ust=1371796627718215


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