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My presentation at the 2012 IABC World Conference in Chicago, June 26. This is a Slidecast presentation, so you can view it like a typical Slideshare deck or click the PLAY button and let it run itself with the audio recording of my talk synced up with the slides.
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Game Changer:Mobility, Games& Gamification
Shel Holtz, ABC@shelholtz
#IABC12
Participants cast their votes using mobile devices via PollEverywhere.com
Source: Forrester Research
Source: Forrester Research
The Law of Mobility(Russ McGuire)
The value of anyproduct or service
increaseswith its mobility
Assumption: To use a product or service, you access it from a fixed location.
Mobilealters the conditions
under whichproducts and services
can be used
Participants cast their votes using mobile devices via PollEverywhere.com
TheSecondScreen
Why not in business?
Video excerpt from season finale of TV series “Touch” demonstrated Augmented Realityin a default AT&T app, “AirGraffiti”
Layar Augmented Reality video from this presentation can be found here:http://www.youtube.com/watch?feature=player_embedded&v=wi80g9WJvmw
A video similar to the one used in the presentationis available here:
http://www.youtube.com/watch?v=q88Lt1lYuK0
Emart “Shadow QR Code” campaign video from the presentation:http://www.youtube.com/watch?v=1N6EdgN3FUU
THE COMMUNICATION CHANNEL
OF THE FUTURE
Implications
• Policies• Training• Education• Content• Context
VideosTextImagesGames & gamification
#WakeUpPics
61% of surveyed CEOs, CFOs and other senior
executives say they take daily game breaks at work
Reality
• The worst game ever– Purpose is unclear– Not motivated to keep plugging away– Individual goals are uncertain– Feedback infrequent, missing and/or confusing– Lack of control
-- Jane McGonigal
What Makes it a Game?
• Voluntary• A goal• Restrictions (rules)• Voluntary obstacles• Feedback system• Video games = network effect
Why Do We Play?
• Intrinsic rewards– Daniel Pink says…
• Autonomy (self-direction)
• Mastery (get better at something that matters)
• Purpose (be part of something larger than ourselves)
Why Do We Play?
• Intrinsic rewards– Jane McGonigal says…
• Satisfying work• The experience or hope of being successful• Social connection• Purpose
Still confused?
I get paidExtrinsic
but the project never launchesIntrinsic
Do They Work?
• Employees trained on video games…– Learned more factual information– Attained higher skill levels– Retained information longer
…than workers learning the traditional way
Gamification
• Incorporating game dynamics intonon-game situations
• Gartner: By 2014, 70% of large companies will use it
• Workplace trends:– Points– Badging (e.g., LiveOps call centers)– Leaderboards – Peer recognition
Your Next Steps
Mobile technology auditJoin the teamInstigate if necessary
Mobile communication auditGame/gamification pilotEasy stuff: Just do itEverything else: Develop strategy, planEncourage technology populism
Copyright applies to this document – some rights reserved.This work is licensed under a Creative Commons
Attribution-non commercial-share alike 3.0 licensehttp://creativecommons.org/licenses/by-nc-sa/3.0
Shel Holtz, ABCPhone: 415.881.7430Twitter: @shelholtzEmail: [email protected]: holtz.com Blog: blog.holtz.comPodcast: www.forimmediaterelease.bizLink blog:linksfromshel.tumblr.comVideo blog: shelholtz.comSkype: shelholtzPinterest: pinterest.com/shelholtzFacebook: facebook.com/shel.holtzLinkedIn: linkedin.com/shelholtz
