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Game Monetization Tips & Techniques
Mochammad Masbuchin
Monday, 13 January 2014
Aula Teknik Informatika ITS Lantai 2
Surabaya
Internet Marketing Dojowww.dojo.cc
Amplop.in
StupidPie
Numbers...
• 70.4Bn Total Revenue• 1.231M Gamers• 18% Mobile• 21% MMO
How to Monetize Game?
1. Paid Games
• Advantages:• Instant money• Monetize without coding
• Disadvantages:• Less attractive to users• Market is closed in some countries
• Example: • Minecraft, $250M ( 2012 )• Angry Birds Space, $2M ( Estimates )
2. Free + Ads
• Advantages:• Easy install• Lots of ad network
• Disadvantages:• Sometimes disturbing and intrusive• Bad ad network = Bad rating on app store/play store
• Example: • Tebak gambar, $500-1K/Month ( Estimates )• Angry Gran Run, $10K/Month ( Estimates )
3. Freemium
• Advantages:• High income potential• Easy to promote
• Disadvantages:• Longer development time
• Example: • Candy Crush Saga, $600K/DAY ( Estimates )• Jetpack Joyride, $11,225/day ( Estimates )
Tips #1: Starts with free + ads
• Paid app is only 10% of total revenue• Faster to enter the market• Get feedback from the reviews• See response to market faster
Tips #2: Good Enough is Fine
• Perfectionist can be a bad thing• No software is perfect• Faster release, faster bug fix• Action is more important than thinking :D stop thinking
about metrics before finishing the app.
Tips #3: Prepare update for Freemium version• If there are lots of installs• Market responses has been confirmed• Consumables:• Swords• Power Thread
• Unlockables:• Level,• Package
• Read: http://www.slideshare.net/inmobi/top-mobile-app-monetization-tactics-you-ought-to-know
Tips #4: Quick Money
• Game development is time consuming, create other apps that can get you quick money so as not to run out of money, e.g.:• Create popular app’s clone, sell it to marketplace• Create app template, release it with various title, add ads
• Quick money guarantee our team to survive. Even though it’s not that cool :v• Long term + Short term = $$$• Separate quick money account with your main account
Quick Money #3: App Templatewww.dojo.cc/android-wallpaper-app/
A little secret
• Before angry birds, rovio had made 51 games that... failed• Don’t be afraid to fail, event failed project can become $
$$. example: noobita, • Even though we can’t get $, as long as our app is
useful, we can still get profit. At least we get list. More list = more money.• On our next meeting we will discuss about App
Promotion: Free & Paid. Including using Facebook to make lots of people install our app :D
