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One of the biggest challenges entrepreneurial employees face is getting support from your company leaders. Because when presented with proposals for user research or experimentation, corporate leaders will frequently question the value of those processes and shoot down the ideas. Nate Weisz, Director of Product Management at 3Pillar Global, shares techniques he's developed that pave the way to organically gaining support from executives.
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User testing = Insanely valuable
Value totally missed
Agile is universal
Ritual: Sprint Demo
Anti-pattern = useless demos
Get real feedback
Get the right people
Prepare questions
Example:Mechanics’ iPad app
Give users a voice.
UI improvements = happy Mechanics
Users must drive!
Example: pricing engine
Users find the way
Flow, model fixes = happy Accounting
Leaders will believe
Sophisticated User Testing
Nate [email protected]
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