1. SMS Marketing 101 forLocal BusinessesUnderstanding How The MobileRevolution Can Impact Your Business

2. Presented by: Sherry Lynn Simoes & Cheryl Abbottwww.getmobilefriendly.biz 3. What is Mobile Marketing? W ikipedia Definition of Mobile Mar ketingIn November 2009, the Mobile Marketing Association updated its definition of Mobile Marketing:Mobile Marketing is a set of practices that enablesorganizations to communicate and engage with theiraudience in an interactive and relevant manner through any mobile device or network. 4. In Other Words For Small Businesses:Mobile Marketing is the New-Age way todeliver permission-based, targeted, and easy- to-use promotion offers to millions ofconsumers via their mobile devices. 5. Times Have ChangedYears Ago, Advertisers Could Reach Most of America with Just TWO 60 Second TV Commercials Not anymore Today, consumers spend MUCH LESS time viewing TV commercials and more time in front of their PCs and Mobile Devices 6. Mobile Usage Statistics Did You Know More Americans Own Mobile Phones than Computers? Most Consumers Age 18-34 Now Own Smartphones? U.S. Mobile Commerce Sales Surged 91.4% in 2011? 7. Mobile Usage StatisticsDid You Know By 2014, Mobile Internet Usage is Expected to ExceedDesktop Internet Usage? More than 50% of all Local Searches are Done from aMobile Device? Over 350 MILLION People Access Facebook from TheirMobile Devices? 8. Consumers LOVE Mobile Devices It Takes 90mins for the Average Person to Respond to an Email But it Takes 90 SECONDS for them to respond to a Text Message Our Mobile Devices are the First Thing We Check in theMorning and the Last Thing We Check Before Bed 9. Consumers LOVE Mobile Devices Adults Now Spend More Time with Mobile Devices thanPrint Media Such as Newspapers and Magazines 91% of Americans Keep Their Mobile Devices withinArms Reach 24/7 Mobile Coupons Get 10 TIMES the Redemption Rate ofTraditional Coupons 10. Consumers LOVE Mobile Devices Nearly Half of Generation Y Would rather Lose TheirWallet or Purse Than Their Mobile Device The Average Person takes 26hrs to Report a LostWallet But They Report a Lost Phone within 68mins 11. What Are We Doing onOur Mobile Devices? Communicating Emailing, Texting, Sending Pictures, Social Networking, Blogging, and More 12. What Are We Doing on Our Mobile Devices? Personal Business Checking Weather, Reading News, Shopping,Maps/Directions, Stock Quotes, Looking forLocal Products/Services, and More Passing Time Playing games, Downloading Ringtones, WatchingVideos, and More 13. Most Popular Forms of Mobile Marketing Technology SMS (Short Message Service) Text Messaging Mobile Search & Mobile Websites QR Codes 14. What is Text Messaging? W ikipedia Definition of Text Messaging Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed orportable devices over a network.SMS (Short Message Service) is a form of text messaging communication on phones and mobilephones. 15. Mobile Phones Arent Just for Talking AnymoreIn Fact, Nearly 3 Out of 4 Americans Sendand Receive Text Messages 31% of Them Prefer to Text than Talkon Their Mobile Devices 16. Preferred Contact Method byNumber of Texts Sent/Received 17. Benefits of Using SMS TextMarketing in Your Business Builds a Powerful List of Targeted Buyers Permission-Based Customers Opt-in to Receive YourText Messages Cost-Effective and Produces a High Rate of Return Very Little Technical Knowledge Required 18. Benefits of Using SMS TextMarketing in Your Business Easy to Manage and Understand Mass Alert to Those Who Have Opted-In to Your List High Deliverability Rates Easy to Track and Measure Results 19. Benefits of Using SMS TextMarketing in Your Business Increases Repeat Business Decreases No-Shows for Appointments Promotes Customer Engagement & Loyalty Increases Exposure, Sales, and Revenue 20. Interesting SMS Text Messaging Statistics Approximately 90% of Consumers Read Their TextMessages within MINUTES 73% of Consumers WANT to Receive Special Offers onTheir Mobile Devices but are Not Getting Them Offers Made via SMS Text Marketing Get up to a 20%Response Rate 10 Times More Than TraditionalMethods 21. Different Ways to Use SMS TextMarketing in Your Business Start a Mobile Coupon Club Cross Advertise Your Text Message Campaigns Incorporate QR Codes into Your Campaigns Collect Feedback and Surveys 22. Different Ways to Use SMS TextMarketing in Your Business Text to Win Text Voting and Trivia Customer Appointment Reminders 23. Tips for Your SMS Promotions KNOW Your Audience and Target Wisely Choose Your SMS Keyword Wisely Let the World Know That You Use Text Marketing! 24. Tips for Your SMS Promotions Dont Spam; Use Opt-ins Only Make Sure Your Offer is Easy to Understand and Attractive Provide Terms and Conditions Clearly Layout the Redemption Rules 25. How to Get Started with SMSText Message Marketing Choose a SMS System Provider Decide on a Target Market Setup a Way to Collect Mobile Phone Numbers Choose a Keyword Create a Good, Strong Call to Action Design Your Promotional Materials Tell the World About Your Text Campaign Track Your ResultsOVERWHELMED?WE CAN HELP YOU WITH ALL THIS!Simply Sign Up FREE to Test our System 26. What Does It Cost? 27. Getting Started THANK YOU For Viewing Our Mobile Marketing forLocal Businesses Presentation!If You Would Like More Information About How MobileMarketing Can Help Your Local Business, Contact Me Today.Cheryl Abbott 226-236-2193cheryl@getmobilefriendly.bizwww.getmobilefriendly.biz