SMS Marketing - marketerboard.com · SMS MARKETING BASICS & GUIDE @MarketerBoard 11. Step 4 - Copy Guidelines Get Started With SMS Marketing planning ? Your one message is of 160

Basics & Guide !!!

SMS Marketing

Tableof Content● What is SMS Marketing?

● Why SMS Marketing?

● Get started with building SMS campaign.

● How to measure your campaigns?

2SMS MARKETING BASICS & GUIDE @MarketerBoard

Is SMS Marketing? What

Reaching your customers’ mobile message box through targeted text messages with relevant information is what we call as “SMS Marketing”.


SMS Terminologies and Example

What is SMS Marketing?

Sender ID Merge TagsIt is a unique 6 alphabet code that

appears on recipients mobile when

they receive the SMS.

Personalize SMS are more likely to have

a higher response rate. Personalize with

the first name

160 Characters1 SMS is of “160 characters” to convey your message. So be precise with your message.


SMS Marketing is so effective ?Why

“Because Mobiles have become one of the biggest platforms for marketing”


Other Reasons

Why SMS Marketing?


With SMS Marketing planning guide.

Get Started

Let’s check


Do Pre PlanningKnow the answer to what is to be done?

When is to be done? Where is to be done? Who will do? And how it is to be

done. Define your marketing goal till measuring your campaign.

Get Subscriber OnboardBuild your SMS contact list and segment

the contacts according to your campaign.

Set Your Sender ID

Give your message the brand identification by assigning the Sender ID

Test, Send & MeasureProofread and test your message before sending and check your metrics to measure your campaign performance.

Copy GuidelinesWrite a compelling copy for your message with a proper CTA, opt-out option and trackable URL

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Get Started With SMS Marketing planning


Step 1 - Do pre planning



Step 2 - Get Subscribers On-board

To get started with your sms marketing campaign you will need

a valid contact list or Subscribers !!!

Here are few ways to add subscribers to your SMS contact list...

Start capturing now !!!

Keep Segmentation in mind to target specific audience.



Step 3 - Set Sender ID

Your Sender ID Should reflect your business name,

which should help customers to recognize your

business.

Two Basic Sender ID Criteria are -

1. Sender ID must be of 6 Alpha. (CAPITAL LETTERS)

2. Sender ID and company name must be matched.

(If not, mention the purpose of sender ID) Make

sure sender ID's appears like name and contains

word otherwise SMS will not be approved without

valid documents



Step 4 - Copy Guidelines

Get Started With SMS Marketing planning ?

Your one message is of 160 Character, and the real

task is to write less and yet effective.

The SMS copy should be concise and Personalized

to get more attention.


Step 5 - Test, Send and Measure

Get Started With SMS Marketing planning ?


Certain campaign metricscan help you determine the effectivenessof your campaigns


Performance metrics

It is the percentage of redemption or purchase that occurred by using the

coupon or discount code in SMS.

It is the exact percentage of users who opted out or left after getting your

SMS.

CTR in SMS means the percentage of users who have opened the message

and clicked on the link in SMS.

It is the measure of total SMS messages that were delivered out of the

total texts that were sent.

It is the measure of the exact number of subscribers on your SMS list that

opened your SMS after they received it.


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Hap n g !!!

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SMS Marketing - marketerboard.com · SMS MARKETING BASICS & GUIDE @MarketerBoard 11. Step 4 - Copy Guidelines Get Started With SMS Marketing planning ? Your one message is of 160