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How to get Real Results for your business with online marketing; a presentation for The Business of Weddings Conference
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GET REAL!How to get Real Results for your business
with online marketing
O'Mahony Donnelly Your Success is Our Goal
Why are you here?
Why are you here?
Are you here for the right reasons?
Why are you here?
Are you here for the right reasons?
Determine Your Goals
"Award Winning"?
"Award Winning"?
"in business for over XX years"?
"Award Winning"?
"#1"?
"in business for over XX years"?
"Award Winning"?
"#1"?
"in business for over XX years"?
"Leading"?
"Award Winning"?
"#1"?
"in business for over XX years"?
"Top 10"?
"Leading"?
"Award Winning"?
"#1"?
"in business for over XX years"?
10,000 Followers?
"Top 10"?
"Leading"?
"Award Winning"?
"#1"?
"in business for over XX years"?
10,000 Followers?
100,000 Likes?
"Top 10"?
"Leading"?
"Award Winning"?
"#1"?
"in business for over XX years"?
10,000 Followers?
100,000 Likes?
"Top 10"?
"Leading"?
1,000,000 Hits?
WELL DONE!
Does it matter to the people who REALLY matter?!
Your Targe
t Marke
t
Your Targe
t Marke
t
Your Targe
t Marke
t
Your Targe
t Marke
t
Your Targe
t Marke
t
Segments
Your Targe
t Marke
t
Segments
Niches
Your Targe
t Marke
t
Segments
Niches
Don't forget: Media
Industry Groups
Any relevant others?
Content Strategy
What THEY
need/want
Content Strategy
What THEY
need/want
Content Strategy
What YOUprovide/
know
What THEY
need/want
Content Strategy
What YOUprovide/
know
Winning Content
Content
Content
Your WebsiteWell Designed & Branded,Optimised & Interactive,Easy to Update (CMS)
Content
Your WebsiteWell Designed & Branded,Optimised & Interactive,Easy to Update (CMS)
Social MediaWhat channelsare relevant to your target market?
Content
Your WebsiteWell Designed & Branded,Optimised & Interactive,Easy to Update (CMS)
Social MediaWhat channelsare relevant to your target market?
E-Mail MarketingSometimes forgotten, but highly effective!
Content
Your WebsiteWell Designed & Branded,Optimised & Interactive,Easy to Update (CMS)
Social MediaWhat channelsare relevant to your target market?
E-Mail MarketingSometimes forgotten, but highly effective!
Bloggingand maybe more important Guest Blogging
Content
Your WebsiteWell Designed & Branded,Optimised & Interactive,Easy to Update (CMS)
Social MediaWhat channelsare relevant to your target market?
E-Mail MarketingSometimes forgotten, but highly effective!
Bloggingand maybe more important Guest Blogging
Media ChannelsYouTube, etc.AudioBooothers?
Content
Your WebsiteWell Designed & Branded,Optimised & Interactive,Easy to Update (CMS)
Social MediaWhat channelsare relevant to your target market?
E-Mail MarketingSometimes forgotten, but highly effective!
Bloggingand maybe more important Guest Blogging
Media ChannelsYouTube, etc.AudioBooothers?
AdvertisingPPCDirectories*others?
Content
Your WebsiteWell Designed & Branded,Optimised & Interactive,Easy to Update (CMS)
Social MediaWhat channelsare relevant to your target market?
E-Mail MarketingSometimes forgotten, but highly effective!
Bloggingand maybe more important Guest Blogging
Media ChannelsYouTube, etc.AudioBooothers?
AdvertisingPPCDirectories*others?
Do not forget the mobile web!
Content
Your WebsiteWell Designed & Branded,Optimised & Interactive,Easy to Update (CMS)
Social MediaWhat channelsare relevant to your target market?
E-Mail MarketingSometimes forgotten, but highly effective!
Bloggingand maybe more important Guest Blogging
Media ChannelsYouTube, etc.AudioBooothers?
AdvertisingPPCDirectories*others?
Do not forget the mobile web!
Review SitesForums
Yeah, but WHEN & HOWam I gonna do all that?
Yeah, but WHEN & HOWam I gonna do all that?
- schedule - prioritise - delegate - outsource
Yeah, but WHEN & HOWam I gonna do all that?
- schedule - prioritise - delegate - outsource
Find apps, tricks, shortcuts that suit you!
Don't Forget Us!
Don't Forget Us!
When are we online?- Surfing - Socialising
- Checking Emails
...and don't forget to MAKE THE SALE!
...and don't forget to MAKE THE SALE!
Too Laid Back vs Too Aggressive
...and don't forget to MAKE THE SALE!
Too Laid Back vs Too Aggressive
"Connections" vs "Contacts"
...and don't forget to MAKE THE SALE!
Too Laid Back vs Too Aggressive
"Connections" vs "Contacts"
Pick Up the Telephone!
GET REAL!
GET REAL!Your Online Marketing Plan:
GET REAL!Your Online Marketing Plan:- Define Your Goals
GET REAL!Your Online Marketing Plan:- Define Your Goals- Identify Your Target Market
GET REAL!Your Online Marketing Plan:- Define Your Goals- Identify Your Target Market- Determine Your Content Strategy* What you are going to say.* How & Where you are going to say it.
GET REAL!Your Online Marketing Plan:- Define Your Goals- Identify Your Target Market- Determine Your Content Strategy* What you are going to say.* How & Where you are going to say it.- Schedule: Daily, Weekly, Annual
GET REAL!Your Online Marketing Plan:- Define Your Goals- Identify Your Target Market- Determine Your Content Strategy* What you are going to say.* How & Where you are going to say it.- Schedule: Daily, Weekly, Annual- Assign Tasks & Responsibilities:*Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech
GET REAL!Your Online Marketing Plan:- Define Your Goals- Identify Your Target Market- Determine Your Content Strategy* What you are going to say.* How & Where you are going to say it.- Schedule: Daily, Weekly, Annual- Assign Tasks & Responsibilities:*Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech*In-house or Outsource?
GET REAL!Your Online Marketing Plan:- Define Your Goals- Identify Your Target Market- Determine Your Content Strategy* What you are going to say.* How & Where you are going to say it.- Schedule: Daily, Weekly, Annual- Assign Tasks & Responsibilities:*Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech*In-house or Outsource?- Analyse Results & Review Your Plan
@ann_donnellywww.omahonydonnelly.ie
www.e-business.ieAlso: LinkedIn Facebook
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O'Mahony Donnelly Your Success is Our Goal
