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Presentation SURF Research and Innovation Event 2013 February 28, The Hague University of Applied Sciences Peter van den Heuvel is Entrepreneur and Research Fellow Digital World at Inholland University of Applied Sciences.
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Citizen Science & Social Media
Get ready to get real!
Peter van den Heuvel, research fellow
based on presentation of Frans van der Reep, professor Digital World at
Inholland University of Applied SciencesThe Netherlands
The Hague, February 28th 2013
• When the combustion engine was invented, the discussion wasn’t about saving the rainforest or this planet.
– Viewpoints– Frameworks– References
Do we understand the impact of Do we understand the impact of crowdsourcing & social media?crowdsourcing & social media?Do we understand the impact of Do we understand the impact of crowdsourcing & social media?crowdsourcing & social media?
• Change is about creating new viewpoints– For art– For business – For Government– For you
Get ready to get real……
Value through understanding
It’s all about understandingIt’s all about understandingIt’s all about understandingIt’s all about understanding
• Organizations exist because of their capacity to organize cooperation cheaper than the market.
• Time, distance and costs as important factors of information transfer evaporate.
• With the internet, crowds (the market) can organize cooperation and information transfer cheaper than most organizations.
Source: Reep, F. van den (2004) Connected Future, Hogeschool Inholland
Viewpoints and referencesViewpoints and referencesViewpoints and referencesViewpoints and references
What happens in society
TOP
DOWN
BOTTOM
UP
Push oriented Pull oriented
TOPDOWN ICT PLANNING
MARKETING
POLITICS
LINUX / WIKI /Social
PROTOTYPING
SALES
COURTS OF JUSTICE
NEWSPAPER
© F. van der Reep
EUROPEAN RULING
PRIVATE INITIATIVES
REFERENDUM
INNOVATION PLANNING
Framework
OUTSOURCING CORE-EXCELLENCE
Away
BPMOPERATIONAL EXCELLENCE
Excellent way
Who’s my PAL COMMUNICATIONAL EXCELLENCE
All-ways
MANAGEMENT & CONTROLCONTROL EXCELLENCE
Simple demand
Complex demand
dynamic environment
static environment
One way
Recognise diversityPoolingAllyingLinking
• When to many parts are interconnected or networked and moving, things get complicated.
No community and flexibility No community and flexibility without fixed reference pointswithout fixed reference pointsNo community and flexibility No community and flexibility without fixed reference pointswithout fixed reference points
• Companies become more and more ‘projects’, they come and go.
• Each one of us has to design his or her own contribution.
• With Focus on flexibility.
• Related to ones individual core competences.
The Internet turns everyone into The Internet turns everyone into a sales persona sales personThe Internet turns everyone into The Internet turns everyone into a sales persona sales person
Social Media has impact if… Social Media has impact if… Social Media has impact if… Social Media has impact if…
Frans van der Reep / Hans Kooistra
©Frans van der Reep Hans Kooistra
……. and serendipity. and serendipity……. and serendipity. and serendipity
✗
✗
✗ ✗✓
= no effect
✓
✓
✓✓✓
= has effect= has effect
✓
✓
✓ ✗ ✗
Context Drives MeaningContext Drives MeaningContext Drives MeaningContext Drives Meaning
• Rapid changes in context reduce the chances of meaningful objectives
• Multiple contexts lead to ‘multiple meaning’, and to tribes and fragmentation
• Governments provide critical infrastructure for the public interest.
• Internet is a critical infrastructure.
• Internet supports participation of the crowd.
Internet is a basic needInternet is a basic needInternet is a basic needInternet is a basic need
• Government should compensate business flexibility with stability in basic social infrastructures.
• Government has to adapt to the speed and knowledge of the market in terms of their practices.
• This is a viewpoint and, therefore, belongs to the political domain.
• The Government should have a vision on education, e-readiness, and e-skills and should foster implementation.
• Basic ICT infrastructure and establishing e-security should be looked upon as public responsibilities. Compare ICT infra with roads and dikes.
The Government Agenda in the The Government Agenda in the Digital WorldDigital WorldThe Government Agenda in the The Government Agenda in the Digital WorldDigital World
• Peter van den Heuvelresearch fellow Digital [email protected]@inholland.nlwww.petervandenheuvel.com
• Frans van der Reepprofessor Digital [email protected]@inholland.nlwww.fransvanderreep.com
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Thank you for your kind interest.
