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IActionableenterprise gamification
getting started with enterprise gamification
IActionable
12 steps to deploy gamification in the workplace
Charlie Besecker | 720.220.6556 [email protected]
It’s all about data
It’s all about feedback
It’s all about competition
It’s all about visibility
What is Gamification
It’s not about fun, it’s about feedback.
Gamification is the use of game mechanics [points, levels, leaderboards, achievements, goals] in non-game
applications to drive desired behavior.
At IActionable, we focus on Gamification in the workplace.
Set Your Goals| Step 1
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COMPANY ECOSYSTEM
What cultural change will Gamification be designed to drive?
APPLICATION USE
What is the maturity of application use?
IActionable Success Continuum
Engagement Training
Competition
Feedback
Productivity
Compliance
Adoption
Visibility
Actionable Data
Select a Vendor| Step 2
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It’s all about your goals
Methodology
Focus Interaction
CostBackground
Technology Track Record
Experience
Metric Mapping | Step 3
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DO
Be realistic about goals and expectations.
DON’T
Project your wildest performance dreams.
Organizational Demographics | Step 4
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Game Mechanics & Workforce Age
20-24 25-34
35-44 45-54
55-64 65+
Desire Incremental Recognition
Desire High Level Goals
Desire Real Time
Feedback
Organizational Culture| Step 5
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NOT ONE SIZE FITS ALL
Don’t design a competition engine for a collaborative
company culture.
Bruce Tharp, Haworth – Four Organizational Culture Types
Incorporate Incentives | Step 6
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VIRTUAL GOODS OR TANGIBLE REWARDS?
Determine if Gamification be used automate existing incentive programs before
the design stage
Use tangible rewards carefully and sparingly
Initial Game Design | Step 7
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Point System
Leaderboard
Employee Actions
Profile
Installation & Configuration| Step 8
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SET IT ALL UP
API and Platform integrated and set up according to
metric mapping and silent deployment.
Silent Deployment | Step 9
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If you can’t measure it, you can’t improve it.
Run the designed Gamification model without the user interface to develop baseline metrics for existing behavior.
NOT ALWAYS EXPECTED RESULTS
Account for who ranks where in silent
deployment
Design Adjustment | Step 10
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Adjust• Tweak rules
based on measured results
• Add/remove mechanics as needed
Measure• Watch for
expected improvements
• Guard against loopholes and unintended consequences
Make pre-deployment adjustments
Are baseline metrics as
anticipated?
Progression Strategies | Step 11
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Game progression goes beyond basic leveling
Value and Purpose of the
GameProgression of
Game Difficulty
Rules and Parameters of
the Game
Engage! | Step 12
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NEVER STATIC
Gamification opens up entirely new visibility and
data – use it.
IActionableenterprise gamification
“If you are looking for a gamification app to help drive adoption and focus on delivering results, IActionable should be the first one
you call”
- IActionable Project Manager, Fortune 50 Organization
Charlie Besecker | 720.220.6556 [email protected]
Why IActionable• Only gamification company exclusively focused
on the enterprise.
• Only gamification technology built from the ground up for the workplace.
• The most cost effective complete gamification solution.
• Fastest time to deployment and time-to-value.
• Highest customer retention rate. IActionable
What Our Clients Say“Gamification is now driving overall sales
strategy”
“The ROI was real and immediate”
“We’re already considering it for other areas of our business”
“It’s been amazing to see how Engage’s gamification ranking capitalized on the natural competitive spirit of our sales reps”
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What Our Users Say
“Competition Done Right”
“I’m talking about job metrics like it’s fantasy football”
“Engage your sales force by making daily actions fun and competitive. So far I love it.”
“It literally makes me want to punch my screen”(Not all low performers love it)
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What Researchers Say
“IActionable intends to move gamification from simply automating an incentive system to
establishing a truly data-driven approach to employee contribution and indicators of
success”
“IActionable is attacking the gamification opportunity from a different background to some of the leading vendors in this emerging market”
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