Getting started-with-similar web pro-understand-your-competive-landscape-mobile-apps

Getting Started with SimilarWeb PRO | Mobile Apps

Understand your Competitive Landscape

Lesson 1:

Understand Your Competitive

Landscape

Track Your Market Share

Grow Your Market Share

Business Proprietary & Confidential | 2

Getting Started with SimilarWeb PRO | Mobile Apps

Lesson 2:

Track Your Digital Market

Share

Lesson 3:

Grow Your Digital Market

Share


Monitoryour app analysis

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Build your app analysis

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Understand Your Competitive Landscape | Mobile Apps

Lesson 1:

Lesson 1

Benchmark your app against the competition

RankingEngagement

Retention


Discover how you stack up against the competition


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Pro Steps:

01Navigate to App Analysis from the SimilarWeb PRO main menu toolbar

02Type the app you would like to analyze in the Search bar

03Click on the Compare button and add up to 4 core competitors’ apps to benchmark your performance

Understand your Competitive Landscape | Mobile Apps

Build your app analysis A B C

Try it out: App Analysis

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https://pro.similarweb.com/#/apps/home


Determine an app’s visibility by looking at Rank History

Discover Insights:

01Navigate to App Overview, App Ranking to see how an app’s ranking has changed over the past 2 years and in real time

02Identify spikes and drops in an app’s ranking to understand the impact of a new update, campaign, PR, featured chart etc.

Test Yourself

Which app has the higher ranking? How has the app ranking grown over time?

Try it out: App Analysis | App Overview | App Ranking


Benchmark your app’s ranking against the competition A B C

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https://pro.similarweb.com/#/apps/ranking/0_com.instagram.android,com.snapchat.android/840/730d?category=Social&device=AndroidPhone&mode=Top%20Free&tab=daily


Benchmark your app’s Daily App Ranking in every country to strategize global expansion, identify missed opportunities and discover incoming threats from competitors

Discover Insights:

03Click on the Daily App Ranking tab to analyze an app’s Daily App Ranking and benchmark how successful your app is in compared to the competition

04Click on the Change column to identify apps that are growing or shrinking in their rankings and discover threats and opportunities in your ecosystem

Test Yourself

In what countries is Snapchat growing in visibility and ranking?

Try it out: App Analysis | App Overview | App Ranking


Benchmark your app’s ranking against the competition A B C

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https://pro.similarweb.com/#/apps/ranking/0_com.instagram.android,com.snapchat.android/840/730d?category=Social&device=AndroidPhone&mode=Top%20Free&tab=daily


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Pro Steps:

01Navigate to App Engagement, Overview from the App Analysis main menu

02Select the time frame you would like to analyze from the Time Frame filter

03Select the country you would like to analyze from the Geography filter


Benchmark your app’s key engagement metrics against the competition

Try it out: App Analysis | App Engagement | Overview

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A B C

https://pro.similarweb.com/#/apps/engagementoverview/0_com.instagram.android,com.snapchat.android/840/3m?aggregationDuration=monthly



Analyze key engagement metrics to benchmark your market penetration, reach and stickiness against the competition

Discover Insights:

01Analyze Current Installs to benchmark your market penetration against the competition

02Analyze Daily Active Users to benchmark your daily reach against the competition

03Analyze Active App Users to benchmark app stickiness and understand how loyal an app audience is for you and your competition

Test Yourself

Which app is leading in market penetration, stickiness and reach?


Benchmark your app’s key engagement metrics against the competition A B C

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Discover an app's user acquisition trends and spot seasonality to optimize your own campaigns

Discover Insights:

04Analyze Total Downloads to benchmark app downloads from the app store and uncover the amount of downloads you need in order to climb in ranking

05Select Total Downloads from the drop down menu to identify how a specific campaign/seasonality has affected you and your competitors’ app installs

Test Yourself

When was the peak season for app acquisition for each of these players?



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https://pro.similarweb.com/#/apps/engagementoverview/0_com.instagram.android,com.snapchat.android/840/3m?aggregationDuration=weekly&kpi=Downloads


Assess the likelihood of an in-app purchase by analyzing an app’s usage patterns

Discover Insights:

06Analyze Usage Time to benchmark the amount of time spent on an app for you and your competition

Test Yourself

Which app are users spending more time on?




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Pro Steps:

01Navigate to App Engagement, Retention from the App Analysis main menu

02Select the time frame you would like to analyze from the Time Frame filter

03Select the country you would like to analyze from the Geography filter


Benchmark your app’s retention metrics against the competition

Try it out: App Analysis | App Engagement| Retention

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A B C

https://pro.similarweb.com/#/apps/retention/0_com.instagram.android,com.snapchat.android/840/3m



Benchmark app retention to discover the apps that have implemented a successful strategy in creating immediate value for users

Discover Insights:

01Analyze Loyal vs Early Churn to benchmark the % of users returning to an app vs those who have stopped using the app at an early stage

Test Yourself

Which app is doing a better job at retaining its users?



Benchmark your app’s retention metrics against the competition A B C

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Analyze retention by day in order to predict when an app is most likely to lose its users

Discover Insights:

02Scroll down the App Engagement, Retention page to understand the usage of an app from day 0 (day of installation) and benchmark retention rates against the competition and top category leaders

03Determine the user acquisition quality of an app by looking at the opening rate of an app

Test Yourself

Which app is doing a better job at retaining its users for a longer period of time?



Benchmark your app’s retention metrics against the competition A B C

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Save and monitor your analysis to easily spot changes and spend more time optimizing your performance

Pro Steps:

01Click on the Star next to the title on each page to save and monitor your analysis and receive email alerts

02Quickly access your analysis anytime from the Star on the menu bar or from your home page


Monitor your app analysis A B C


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Congratulations! You have completed the first lesson in Understand, Track and Grow your Digital Market Share | Mobile Apps

Open SimilarWeb PRO to try out what you’ve learned

☑ Assess and benchmark your app’s performance

○ Analyze app rank, engagement metrics and retention against the competition

☑ Discover trends and seasonality

○ Analyze changes in key performance metrics for you and your competitors’ over time

☑ Monitor key performance metrics

○ Save your analysis and stay tuned for SimilarWeb email alerts

Try it out | Understand your Competitive Landscape

Lesson Review

https://pro.similarweb.com/#/home/modules?utm_source=pdf&utm_campaign=gsma1

https://pro.similarweb.com/#/home/modules?utm_source=pdf&utm_campaign=gsma1