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Founders KeepersBen MclaughlinMelissa YinDamon LamYang Hong
Competitive Analysis
“Everything can use a background story. The psychology behind storytelling is essential for everybody.”-Michelle
We believed… by creating an immersive new experience, local businesses will be able to gain more loyal and intimate customers.
We believe by telling the story of a brand through an immersive and deep experience, local businesses will be able to gain more loyal and intimate customers.
Unique ways of working with existing companies to develop rich content.
Utilize collective wisdom in the form of reviews to tell stories.
Homeowners are both key resources and customers
Homeowners and renters share their personal stories
Unique ways of working with other companies to develop rich content for both parties.
By working with freelancers, they can generate diverse and rich content.
Creates a truly invigorating and exciting, end to end experience.
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Fun
RelevantHelpful
Social Engaging
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10
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Fun
RelevantHelpful
Social Engaging
987654321
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10
By endorsing local business we can attract more customers and earn revenue
Telling a strong brand story brings the company more interest .
Key Activities Key Partner
Customer of local goods
Travellers
Mapping local
business
Sever Maintenance
Filter ADs
Develop code
Photography
Story tellers
VR
AR
Yelp
Google Map
Unique & Enhanced shopping experience
Mere custom
ers
Advertising for shops
Endorsement
Brand Story
Personal Reviews
Apps & Website Endorsement
In store Word of mouths
Endorsement Brand Story ADs
Service fee for local Business
ADs Developing platform
Brand Story
Sharing experiences
Reviews& Trust Curiosity
Local business
Shoppers
City Explorer
Reviewers
Server
?
SOM
SAMTAM
Over $180 billionspent on advertisingin the US
DIGIDAY.COM
Bay Area advertising brought in about 4.5 billion in revenue in 2016
$500 billion in 2016 worldwide,projected to jump to $600 billion in 2021
Designers & Developers
Melissa Yin
BenMclaughlin
Yang Hong
Damon Lam
Sources
Benes, D. 6., Joseph, O. 6., Chen, O. 4., Joseph, O. 1., Benes, O. 1., Moses, O. 1., . . . Chen, O. 1. (2017, February 01). 5 charts: Forecasting the 2017 global ad market. Retrieved October 10, 2017, from https://digiday.com/marketing/charts-forecasting-2017/
Global ad spend 2017 | Statistic. Retrieved October 10, 2017, from https://www.statista.com/statistics/272850/global-advertising-forecast/
https://twistedsifter.files.wordpress.com/2015/04/nasa-earth-day-gallery-6.jpghttp://ww3.hdnux.com/photos/32/21/07/6885850/3/1024x1024.jpg