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A presentation by Elisabeth Stock, CEO & Co-Founder of CFY, at the 2014 Social Enterprise Leadership Forum at Columbia Business School.
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Getting Teachers, Parents, and Technology Working
Together for Student Learning
Elisabeth StockCEO & Co-Founder
CFY’s Work
Enable students across the nation to meet high learning standards, own their learning, and be college and career-
ready
CFY’s Work
CFY’s Work
TOP-DOWN
BOTTOM-UP
CFY’s Work
Randomized Controlled
Trials
CFY’s Work
Enable students across the nation to meet high learning standards, own their learning, and be college and career-
ready
Media Coverage and Funders
7
Questions
1.What is the problem we are solving for?
2.What is the optimal blended learning model?
3.How can we achieve scale?
4.How can we improve the digital content being produced?
Questions
1.What is the problem we are solving for?
2.What is the optimal blended learning model?
3.How can we achieve scale?
4.How can we improve the digital content being produced?
What is the problem we are solving for?
• High cost of K-12 education• Offering virtual AP courses in rural
areas• Improve student outcomes
What is the problem we are solving for?
• High cost of K-12 education• Offering virtual AP courses in rural
areas• Improve student outcomes
2012 Average scores of 15-year-olds on PISA mathematics
How are US students doing?
1. China - Shanghai - 613
12. Finland - 51913. Canada - 51814. Poland - 518
36. United States - 481
How are US students doing?
0 1 2 3 4 5 60
5
10
15
20
25
30
35
US
China
Finland
Poland
Canada
Percent of 15-year-olds at each PISA level in math
Perc
ent
of
students
PISA Level
Nation Classroom
This distribution is mirrored in our classrooms
The Goal
Questions
1.What is the problem we are solving for?
2.What is the optimal blended learning model?
3.How can we achieve scale?
4.How can we improve the digital content being produced?
Blended Learning Models
• Station-Rotation• Lab-Rotation• Flipped Classroom
WRONG Question
• Station-Rotation• Lab-Rotation• Flipped Classroom
Construct
19
South B
ronx
Prep
MS 3
31
New Desig
nsKin
g
EPACS
Nava A
cadem
ies
Bea Fulle
r0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2011-12
2012-13
School
Pe
rce
ntil
e R
an
kin
gAverage 10 Percentile Point Increase in
State Math Ranking
Does the construct work?
Questions
1.What is the problem we are solving for?
2.What is the optimal blended learning model?
3.How can we achieve scale?
4.How can we improve the digital content being produced?
How can we pursue scale?
TOP-DOWN
BOTTOM-UP
Bottom-Up Change
TOP-DOWN
BOTTOM-UP
What Do We Know About Teachers?
• Recognize the value of tech tools
• Want choice -- teachers were 30% more likely to call products effective if they had a say in choosing them
• Want strong Common Core alignment and granularity– “The biggest improvement would be for the
content to be broken down by [Common] Core standard…so teachers can easily see which activities correspond to which lesson while they are planning.”
• Find free products just as useful as products purchased by their school or district
A survey of 3,100+ teachers found that they:
PowerMyLearning and Viral Growth
PowerMyLearning and Viral Growth
PowerMyLearning and Viral Growth
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
Oct-12
Dec-12
Feb-13
Apr-13
Jun-13
Aug-13
Oct-13
Dec-13
Feb-14
Apr-14
0
5000
10000
15000
20000
25000
Month
Scho
ols
Growth in Schools with Registered Users by Month
Who is the viral agent in the school building?
Top-Down Change
TOP-DOWN
BOTTOM-UP
1. Miami-Dade County (FL)2. Oakland (CA)3. Mooresville (NC)4. Illinois Shared Learning
Environment (IL)5. Fulton County (GA)6. Atlanta (GA)7. New York City (NY)8. Los Angeles (CA)9. Corona-Norco (CA)10. Palm Beach (FL)11. Douglas County (GA)12. Pajaro Valley (CA)13. Lee County (FL)
Questions
1.What is the problem we are solving for?
2.What is the optimal blended learning model?
3.How can we achieve scale?
4.How can we improve the digital content being produced?
Improving Digital Content
Digital Learning Activity
A
Pre-Quiz
Post-Quiz
Example: Common Core State Standard 6.NS.A.A
Digital Learning Activity
B
Pre-Quiz
Post-Quiz
Digital Learning Activity
A/B
Pre-Quiz
Post-Quiz
Students randomly assigned
Treatment A
Treatment B
Control
Improving Digital Content
Elisabeth StockCEO & Co-Founder