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Campaign Begin Winning Hearts & Minds

Getting to Employer of Choice

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A subset of slides from a session introduction deck I put together for a leadership development offsite workshop in which I was a presenter and facilitator

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Page 1: Getting to Employer of Choice

A Campaign BeginsA Campaign BeginsWinning Hearts & MindsWinning Hearts & Minds

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24/724/7

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24/724/7

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A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

April 1999

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A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and are getting smarter faster than most companies.

April 1999

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Markets are conversations.

Their members communicate in language that is natural, open, honest, direct, funny and often shocking.

Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine.

Page 12: Getting to Employer of Choice

Markets are conversations.

Their members communicate in language that is natural, open, honest, direct, funny and often shocking.

Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine.

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ShareStorie

s

ShareStorie

s

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ConnectConnect

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ReflectReflect

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LearnLearn

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Challenge

Challenge

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Ponder

Ponder

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Scrutinize

Scrutinize

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Question

Question

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Discern

Discern

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Power is shifting from businesses to individuals...it is fundamentally changing how marketing works... empowerment through information is happening all over the world.Personality not included: Why Companies Lose Their Authenticity — And How Great Brands Get It Back

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Power is shifting from businesses to individuals...it is fundamentally changing how marketing works... empowerment through information is happening all over the world.Personality not included: Why Companies Lose Their Authenticity — And How Great Brands Get It Back

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Have FunHave Fun

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GrowGrow

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MentorMentor

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LeadLead