Cross-Border Business TrendsF R O M G G V C A P I T A L 1 5 T H A N N I V E R S A R Y S U M M I T

Breaking into China

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E 2016E 2017E 2018E$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

US ChinaE-commerce GMV

In 2005, who would have thought China would be too big to ignore?

Source: Ministry of Commerce of China; US Department of Commerce; iResearch estimates

E-commerce is disrupting traditional retail towards extinction

China is the world’s largest outbound travel market

2X US + Germany

source

Source: Airbnb

Lessons from Offline: Partner, Differentiate, Empower, Localize

L E S S O N S F R O M O N L I N E

Innovate Beyond…“End-to-End” Solutions

Wechat App Online Banking

Payment

Gateway to Services Payment-QR Code

China Going Global

G R O W I N G G L O B A L A M B I T I O N S

1BILLION

New Internet users in the next five years

will be mobile-first and from developing economies

Source: Creative Strategies, eMarketer

W H E R E C H I N A L E A R N I N G S C A N B E A P P L I E D

Mobile first

New consumers

Limited infrastructure

Speed

… W I T H G R O W I N G S U C C E S S