the

uend: has a challenge for U

This holiday season…Ask for a different kind of gift

A gift to end extreme poverty

Extreme poverty is defined by the United Nations as…

living on under $1 a day

You can’t even buy a cup of coffee for that in Canada.

That’s misleading…

They aren’t living…

…they are actually dying every day from preventable causes…

…from poverty

No guilt, just facts:

1.2 Billion (1 in 5) people live like that in the world

In our world

In my world

In your world

No guilt, just facts:

½ the people in our world live on under $2 per day

More than 3 Billion people

$1/ day

No guilt, just facts:

Over 22,000 people will die from poverty today…

…and tomorrow, and every day

And it is preventable

No guilt, just facts:

•$1 trillion spent on holiday retail & wholesale in North America

•$750,000 thrown away daily on disposable paper cups

•$40 billion is spent annually on video games

So…

How much money would end extreme poverty?

according to the World Bank

$50 billion annually

for 15 years

if spent properly

That’s 5% of what we spend during the holiday season in

North America

1 out of 20 gifts

So how can U make a difference?

Shocked?

It’s mind boggling!

How?

If we all asked to receive just one gift differently this

holiday season…

How?

If Canadians alone committed to

just one $20 gift, we would raise

$676,000,000

U have the power to choose.

Do you need another ‘coolest pair of jeans in the

world’?

Or…

…an education so she can feed her family for years to come?

Do you need that new super-cool

tech thing-a-ma-jiggy?

Or…

…clean water for him for a Year?

Image by C. Bolin

We can put an end to poverty in our lifetime.

Would UGive up a Gift this holiday

season…

…if it meant putting an END to poverty?

Ask your friends, ask your family, ask everyone…

To give U a different kind of gift this holiday season

Take the challenge

Give up a Giftat