Go grp2 revised questions

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  • 1. TOP 10 Learning Questions for Chapter 10 Crafting The Brand Position (D)evout - Mary Josette Enriquez December 16,2011 www.maryjosetteienriquez.blogspot.com

2. The result of positioning is the successful creating of a _________ a cogent reason why the target market should buy the product a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com 3. The result of positioning is the successful creation of a _________, a compelling reason why the target market should buy the product. a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com 4. Know the value of your product with your customers www.maryjosetteienriquez.blogspot.com The result of position is the successful creation of a customer-focused value proposition, a cogent reason why the target market should buy the product. Positioning requires that similarities and difference between brands be defined and communicated. 5. The result of positioning is the successful creating of a _________ a cogent reason why the target market should buy the product a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com 6. The result of positioning is the successful creation of a _________, a compelling reason why the target market should buy the product. a. an excellent promotional campaign b.customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com 7. TOP 10 Learning Questions for (Chapter 12) LU, QINGJUAN December 16, 2011 Chapter 12 Setting Product Strategy 8. 5. Tide detergent comes in two scents and two additives creating variation with the brand. This refers to the _____ of the product mix.

  • Depth
  • Length
  • Width
  • Consistency
  • Breath

9. 5. Tide detergent comes in several variations nature fresh/ original scent and with or without bleach. This is known as the _____ of the product mix.

  • Depth
  • Length
  • Width
  • Consistency
  • Breath

10. Product Systems and Mixes

  • The Width of a product mix refers to how many different product lines the company caries.
  • The Length of a product mix refers to the total number of items in the mix.
  • If Tide comes in two scents, two formulations and two additives, Tide has a depth of eight because there are eight distinct variants.
  • The Consistency of the product mix refers to how closely related the various product lines are in end use.

11 11. 5. Tide detergent comes in two scents and two additives creating variation with the brand. This refers to the _____ of the product mix.

  • Depth
  • Length
  • Width
  • Consistency
  • Breath

12. 5. Tide detergent comes in several variations nature fresh/ original scent and with or without bleach. This is known as the _____ of the product mix.

  • Depth
  • Length
  • Width
  • Consistency
  • Breath

13. TOP 10 Learning Questions for Setting Product Strategy 12 Adventurer Alex Go 12.16.11 14. 3. It is the total features that affect how a product looks, feels, and functions in terms of customer reqts.

  • Form
  • Style
  • Design
  • Customization
  • None of the above

http://lexgo-passionforlife.blogspot.com/ 15. There are several ways that a product can differentiate itself from the competition

  • Form, Style, Design & Customization are some of the product aspects marketers use to stand out.

http://lexgo-passionforlife.blogspot.com/ 16. Only design covers the totality of the product features

  • Form
  • Style
  • Customization
  • Design

http://lexgo-passionforlife.blogspot.com/ Either specific to shape, size, look & feel, custom made Total features 17. 3. It is the total features that affect how a product looks, feels, and functions in terms of customer reqts.

  • Form
  • Style
  • Design
  • Customization
  • None of the above

http://lexgo-passionforlife.blogspot.com/ 18. 7. Which of the following are not essential for product packaging?

  • Convey descriptive and persuasive information
  • Identify the brand
  • Display product image
  • Assist at-home storage

http://lexgo-passionforlife.blogspot.com/ 19. Packaging is all activities of designing and producing the container for a product

  • 5 objectives must be achieved in packaging:
    • Convey descriptive and persuasive information
    • Identify the brand
    • Assist at-home storage
    • Facilitate product transportation and protection
    • Aid product consumption

http://lexgo-passionforlife.blogspot.com/ 20. Product content photo is not necessary. http://lexgo-passionforlife.blogspot.com/ 21. 7. Which of the following are not essential for product packaging?

  • Convey descriptive and persuasive information
  • Identify the brand
  • Display product photo
  • Assist at-home storage

http://lexgo-passionforlife.blogspot.com/ 22. TOP 10 Learning Questions for For Chapter 13 Designing and Managing Services Foglight Carlos Gonzaga December 15, 2011 23. 4. The employees' skill in serving the client describes

  • Interactive Marketing
  • Direct Marketing
  • Internal Marketing
  • External Marketing
  • Guerilla Marketing

24. 4. It is described as employees' skill in serving the client

  • Interactive Marketing
  • Direct Marketing
  • Internal Marketing
  • External Marketing
  • Guerilla Marketing

25. Three Types of Marketing in Service Industries External marketingdescribes the normal work of preparing, pricing, distributing, and promoting the service to customers.Internal marketingdescribes training and motivating employees to serve customers well. 26. Three Types of Marketing in Service Industries Interactive marketingdescribes the employees' skill in serving the client. Clients judge service not only by its technical quality (Was the surgery successful?), but also by its functional quality (Did the surgeon show concern and inspire confidence?). 27. 4. The employees' skill in serving the client describes

  • Interactive Marketing
  • Direct Marketing
  • Internal Marketing
  • External Marketing
  • Guerilla Marketing

28. 4. It is described as employees' skill in serving the client

  • Interactive Marketing
  • Direct Marketing
  • Internal Marketing
  • External Marketing
  • Guerilla Marketing

29. Chapter 14Developing Pricing Strategies and Programs http://huaijunli.blogspot.com/ 30. Question 2

  • Please give the proper sequence in setting price initially for the products or services
  • 1.Deterimne demand 2.select the price objective 3.analyze
  • competitor price mix 4.select final price 5.select price method 6.estimate costs
  • A 2 1 6 3 5 4
  • B 1 2 6 3 54
  • C 1 2 3 6 5 4
  • D 2 1 3 6 5 4
  • E 1 23 6 4 5

31. Question 2

  • Arrange the 6 steps of product price setting according to its proper order
  • 1.Deterimne demand
  • 2.Select the price objective
  • 3.Analyze competitor price mix
  • 4.Select final price
  • 5.Select price method
  • 6.Estimate costs

A. 2 1 6 3 5 4 B. 1 2 6 3 5 4C. 1 2 3 6 5 4 D. 2 1 3 6 5 4 E. 1 23 6 4 5 32. Analysis

  • The company first decides where it wants to position its market offering. The clearer a firms objectives, the easier it is to set price.
  • Each price will lead to a different level of demand and will therefore have a different impact on a companys marketing objectives
  • Demand sets a ceiling on the price the company can charge for its product. Costs the floor
  • The firm should first consider the nearest competitors price
  • Given the customers demand schedule,the cost function, and competitors prices,the company is now ready to select a price
  • Pricing methods narrow the range from which the company must select its final price

33. Answer

  • Please give the proper sequence in setting price initially for the products or services
  • 1.Deterimne demand 2.select the price objective 3.analyze
  • competitor p