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My presentation from SMX London in May 2013 on Google+ Authorship
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GOOGLE+ AUTHORSHIP 2013
KEVIN GIBBONSBLUEGLASS.CO.UK
@KEVGIBBO
This time last year…
http://www.slideshare.net/kevgibbo/how-much-seo-juice-do-you-get-from-google
19.5% decrease in organic
searchfor clients who
aren’t using Google+
42.6% increase in organic searchfor clients who are using Google+
This wasn’t a direct correlation, of course – however, all of our clients are now on Google+!
12 months later - who’s using Google+?(we decided to do some research…)
36% of Fortune 100 Companies have Google+ Profiles – only 3% use authorship markup
45% of tech sites use Google authorship
Only 7% of Google’s own blogs use authorship!
WHERE ARE GOOGLE GOING
NEXT?
GOOGLE AUTHORSHIP
Google is getting better at connecting the dots – but they still need our
help…
Google know more about your social connections
way beyond Google+
Penguin + Google+ = end of guest content?
http://econsultancy.com/uk/blog/62702-is-guest-blogging-becoming-risky
Agent Rank: Who links to you is likely to be more important than where it’s
fromImportant Author
Less Authoritative Site
Less Important AuthorMore Authoritative Site
Agent Rank filed Aug 2011: http://www.seobythesea.com/2011/11/agent-rank-or-google-plus-as-an-identity-service-or-digital-signature/
Topical authority & relevance is hugely important
Hire authors & influencers, not copywriters
Don’t give up on backlinks yet – use authorship to support SEO, not replace it
Human engagement & user activity signals are more natural & much
harder to fake!Top content on Mashable.com (using Social Crawlytics)
http://searchenginewatch.com/article/2255957/Is-Human-Engagement-Googles-New-Ranking-Factor-for-2013
Especially when correlating people, links, content & social signals together
1) Brands are slow at adopting Google+/authorship
2) Make the effort to get your team actively using G+
3) Author authority signals are much more trustworthy
Key Takeaways
KEVIN GIBBONS [email protected] @KEVGIBBOBLUEGLASS.CO.UK