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Before Hacking your Growth
Quan MT [email protected]
Growth Hacking = Each (1) user you acquire you will get (1) more from that user
Free ride / GB when introducing to a new friend
Beeketing growth flow
Free
AppStore Cross-sell
Free apps to generate
users
Eventually convert users to paying customers and grow customers’ LTV
Collect data then cross-sell apps that business really need
Free
Companies & time to build first version
• Start coding 04/2012 • First launch 03/2013 • Next big update 06/2013 • Acquired 01/2015
• Start 01/2014 • Launch 03/2014 • 06/2014 - 20 users • Closed 07/2014
• Start 08/2014 • Launch 08/2014 • 33,000 business users • 50% month over month
growth for 9 months • Raised $225,000 money
from 500 Startups & angels
3 months 1 week 1 years
What make startup companies slow?
• Question: What technology to use?
• Should we use the trendy AngularJS or the plain old PHP? Aged Mysql or Highly Scaleable MongoDB?
• Answer: What you already know best… you can always change later, and you gonna change it anyway.
• Question: User need these features, we have to build them before launching.
Answer: Keep only features that can be built within a week. •
Bistro - Beeketing growth & distribution
1.Review metrics
2.Identify right problem
3.Proposal solution (Build P/S canvas)
4.Mock up, flow (Review
5.Schedule
6.Code / Design
7.QA
8.Deploy
9.Measure
all tasks, build wireframe for them)
What’s next after deployed?
1.Get users to your product daily
1.Google, Facebook Ads
2.Forum seeding
3.Facebook group
/ weekly to measure
4.Many more if you read “traction” book
2.Integrate with more focus analytics system (not Google Analytics)
1.e.g.: Mixpanel
Measure churn / retention
http://appcues.com/blog/6-growth-experiments-sidekick-ran-to-improve-retention/
Must read books
The Definitive Guide to Growth Hacking - Neil Patel
http://www.quicksprout.com/the- definitive-guide-to-growth-hacking/
Useful quotes
1. Không sợ dẫm shit
2. Build half a product, not a half-assed product
3. Smart people know when to stop and when to stick