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Grading your CMS Implementation

J. Boye Conference for Web and Intranet Professionals

May 2011

Philadelphia, PA

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You just deployed a new CMS!

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What does that mean?

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Why did you do it?

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How is that working out for

you?

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I know what you hoped for...

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We did content management and WE WERE AWESOME!

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What probably happened

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We canʼt work another day like this!

We are getting a new CMS!

Is it ready yet? We canʼt

migrate all this content!

I miss the old system.

Oooh demos!

Business case.

Satisfied

Disappointed

launchScoping :(

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There is going to be a dip

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Measuring the dipVision

>> Goals

>> Strategy

>> Expectations

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Platform

>> User Interfaces*

>> Architecture

>> Flexibility

>> Simplicity

>> Vendor

Execution

>> People

>> Planning

>> Processes

>> Design*

>> Integration

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The three facets in context

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Vision: Goals

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Need a content strategy

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How are you going to advance your business goals with

content?

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Vision: StrategyThe First Principles of Content Strategy

>>You have information that a desirable

audience wants.

>>The information you have is capable of driving

desired behaviors.

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Vision: Expectations

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Platform and Execution

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Definitely Platform Definitely Execution

cost

interop

vendor

core features

stability

usability

training

design

priorities

schedule

flexibility

expertise

bugscomplexity

???

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Execution: Training

Training has been successful if everyone

understands his role and has the skills

to execute it

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Execution: Content Modeling

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Execution: Workflow

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Execution: Workflow

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Execution: Presentation

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Execution: Instrumentation

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The dip = feedback loop

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The line doesnʼt end there

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Further Reading>> Pop-Quiz (hand outs)

>> http://www.contenthere.net/category/content-management-assessment

>> Take the survey: http://www.contenthere.net/2011/04/cms-implementation-survey.html

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